A celebration of the iconic Force 10.
When it comes to high jewellery, nothing compares to the emblematic Force 10 by Maison FRED. A creation that has stood the test of time, its story began 60 years ago. This year, the collection enters a new era with a breathtaking collection of 17 new High Jewellery creations.
Each paying a tribute to the codes of the Force 10, the latest collection celebrates the rooted history with a touch of sophistication. Born from the boundless spirit of Fred Samuel, his profound love for the sea and sailing has brought forth these special creations that continue to define the Maison today.
The Force 10 bracelet is steeped in history, where Fred’s sons won the European Flying Dutchman Championship. This triumphant moment eventually led to the creation of an emblem that remains a pivotal part of the Maison’s history. Fred’s elder son, Henri, crafted a bracelet for his wife, fusing steel marina cables with rivets, which later became a symbol of strength and love—the Force 10.
The iconic cable-and-buckle motif is not only synonymous with FRED but also a beautiful representation of innovation through the celebrated FRED Hero Cut.
Learn about the creations that elevate the sophistication of the Force 10
Since its inception in 1966, this iconic collection has continued to push boundaries with the wearer’s indomitable spirit. Today, its legacy continues with the launch of the XL variations. Imagine a necklace that not only complements your silhouette but also captures the strength of character that lies within you. The Force 10 XL is an allegory of life, reimagined. Its striking silhouette is accentuated by a unique XL buckle, crafted in white or yellow gold—the pavé of diamonds glitters like the crescendo of emotions they symbolise.
At the heart of this stunning creation lies the extra-large diameter of the first interchangeable cable, adorned with a line of brilliant-cut diamonds. Each stone is placed like a note in a symphony, harmonising with the buckle’s curvature. The result? A mesmerising dance of light that captures the essence of glamour.
Force 10 FRED Hero Cut
Created in 2022, the FRED Hero Cut plays a role in the brand’s legacy. Crafted with precision and care, this exclusive cut is recognised and certified by the Gemological Institute of America (GIA). What makes this so unique is the delivery of these cuts through the light and brilliance. With a design that is both elegant and inspirational, the diamond draws its essence from the contours of a sailboat and a shield—a notable ode to the brand’s legacy.
The FRED Hero Cut showcases an arrangement of 36 facets—a tribute to 1936, the year the Maison was first established. Furthermore, the innovative design showcases a spectacular duo comprising brilliant-cut diamonds and custom-cut baguette diamonds. Each piece frames a signature diamond at the centre of the buckle, complemented by a striking blue sapphire cabochon that adds a layer of elegance. The collection includes a tie necklace that can seamlessly transform into a choker, alongside an interchangeable buckle, a ring and a single earring.
For those who crave opulence, a larger model buckle is fully paved with diamonds and pairs beautifully with both a chain necklace and a signet-style ring embellished with the FRED Hero Cut diamond.
Force 10 Pompon
Taking us deep into the history of FRED, the Force 10 Pompon captures the spirit of the Roaring Twenties. From the beauty of jazz to the vibrant dancing and the emblematic swinging fringe, the cultural revolution heavily inspired Fred Samuel to create a collection that adorns the Force 10.
Taking inspiration from the Art Deco style and fashion, each piece is a testament to creativity that dances as gracefully as the flapper girls who wore them.
In the collection, the iconic Force 10 buckle marries the intricate tassel adorned with diamond-set drops. An ode to femininity, this motif sways in an enchanting dance when worn.
Imagine stepping into a sun-drenched afternoon. Each twinkle swerves as a reminder of those carefree evenings of the Twenties—a piece of history, redefined.
All in all, the collection tells a narrative that captures the essence of celebration and joy. Through the precious High Jewellery variations—in white and yellow gold—crafted for glittering soirées, every creation radiates from every angle. Small bars set with brilliant-cut diamonds adorn the necklace chain, along with the tassel strands. The allure doesn’t end there. The central round diamond continues to illuminate the buckle.
With every movement, the Force 10 collection is infused with a sense of fluidity and grace, embodying a celebration of femininity inspired by love—specifically, a love for a woman. These designs don’t just rest on a neck or dangle from ears; they embody a spirit that celebrates life in all its exuberance.
