BOSS enters Metaverse Fashion Week with an AI-Inspired Showroom Experience.
The showroom visually contrasts the Miami Fashion Show’s aquatic elements against brutalist architectural features creating a visually stunning space.
Following its critically acclaimed Spring/Summer 2023 Fashion Show in Miami, BOSS is taking a bold leap into the Metaverse. With a focus on digital innovation, BOSS fans will enjoy an immersive experience in BOSS‘s virtual showroom. This year’s Metaverse Fashion Week was hosted on Spatial from March 28-31 2023.
Get ready to experience fashion like never before. Serving as an extension of the BOSS Miami Fashion Show, the showroom merges together cutting-edge gamification and digital shopping. In this innovative platform, users will embark on an adventure as they get up close with the finest BOSS products. The virtual BOSS showroom will feature five runway looks, including hero pieces and additional men’s and women’s styles that embody the brand’s signature design codes. These looks will be seamlessly linked to the relevant product pages on hugoboss.com.
The showroom embraces BOSS’s hallmark colour palette of black, white, and camel with hints of soft blue, as seen in Miami.
A BOSS Gaming Experience Like No Other
Adding to the excitement, the project includes a game-like element to it. As users launch into the showroom, they will be led through the dreamy space, while being urged to collect objects. Once they complete this mission, they will win a blue BOSS suit, like the one seen on the Miami runway. This can be worn on the multi-game avatar platform, Ready Player Me.
Combining traditional cultural values with the latest digital advancements, this year’s Metaverse Fashion Week theme is ‘Future Heritage’. The BOSS immersive showroom is located on Spatial, which is one of the co-hosts of the 2023 Metaverse Fashion Week. With its second year, get ready to immerse yourself in the future of fashion, as BOSS brings an unparalleled experience. Explore the world of BOSS like never before right here.
The showroom is created in collaboration with Excusable – a Web3 agency for global brands and corporations – and Polycount, its studio for Metaverse experiences.
“Following a line-up of NFT projects, the BOSS immersive showroom is the next step in our exploration of Web3 and the Metaverse. The virtual showroom concept seamlessly complements our Spring/Summer 2023 runway show in Miami and brings us closer to our goal of becoming the leading premium tech-driven fashion platform worldwide,” said Daniel Grieder, CEO of HUGO BOSS.
