Boy De Chanel: The Grooming Essentials For The Urban Man

When the esteemed house of Chanel announced in 2018 that it would be launching the brand’s first-ever make-up range for men, anticipation ran high. While men have been using make-up since the time of Alexander the Great, the idea only became mainstream with the rise of K-pop and the many South Korean boy bands.

Announcing that beauty is not a matter of gender, but style, representatives of Chanel stated that the new range allows men to have the necessary tools for feeling better about themselves, “Men should be free to use make-up products to correct their appearance, without calling into question their masculinity.”

Like the inimitable Coco Chanel and everything that she stood for—challenging the status quo and so-called societal norms—the French house blazed the beauty game trail with the launch of Boy De Chanel. The products, furnished in a stylish navy blue packaging, is instantly recognisable. Now, after almost a year on Malaysian shelves, BAZAAR presents three strong arguments as to why the range represents the grooming essentials for the modern man.

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Spring Clean Your Regime

With its sleek, minimalist packaging, the Boy De Chanel Le Baume Lèvres almost doesn’t need to be anything else. But with a formulation that is fortified with Jojoba Oil, Shea Butter, and antioxidant Vitamin D derivative components, lips are effortlessly smoothed and hydrated. Nourishing lips for over 8 hours, the transparent, non-shiny formula is one to keep in your pocket. Especially for our equator weather climate.

After all, as Chanel themselves said when the announcing the launch, it’s all about self-confidence, “By wearing Boy de Chanel makeup, products with an undetectable presence, men can feel self-assured and determined, confident about themselves and their appearance.”

 

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Digital Editor: Elyza Khamil

Senior Art Director: Teng Siew Lee

Make-up: Shiyo Joo

Hair: Keith Ong

The Boy De Chanel Le Baume Lèvres, RM146, is available at Chanel Fragrance & Beauty Boutiques at Mid Valley Megamall and Pavilion KL.

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