BTS Jin Joins Gucci as its Latest Global Brand Ambassador 

Congratulations BTS Jin!

Fresh off the completion of his military duties, BTS Jin has kept himself booked and busy. The Korean singer and songwriter has added another achievement to his repertoire. In June, the superstar finished his military service. Shortly afterwards, he was spotted carrying the Olympic torch for South Korea at the 2024 Paris Olympics. Today, he was crowned as Gucci’s global brand ambassador. It seems that there’s no stopping Jin lately.

BTS Jin is Gucci's brand ambassador

Following the exciting announcement, Jin’s first campaign for the House boasts bold and vibrant attire in a series of images, including polished and fashionable suits, jackets, and an abstract button-down shirt.

Before taking on his role, Jin was spotted flaunting Gucci on various occasions, from airport looks to off-duty style. It’s no wonder his appointment didn’t come as a surprise to devoted fans.

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Regarding his new role, he stated, “Gucci is an iconic brand with a long-standing heritage and modernity. It is meaningful and thrilling to be a part of such a house.”

”I am very excited to welcome Jin as Global Brand Ambassador. His warm and kind personality is truly magnetic, and his style is simply unique. He is a generous and extraordinary artist who is able to move people with his music, which makes us even more honoured to share this journey with him,” expressed Sabato De Sarno.

Jin will represent the House across a range of initiatives and events.

Amalina Anuar is the Digital Director of Harper's Bazaar Malaysia. From covering the latest runway trends to the hottest happenings in Kuala Lumpur, she also delves deep into all things lifestyle and beauty.