Bulgari Announce Yang Yang as New Asia Pacific Brand Ambassador for Parfums

Joining the emphatic House of Bulgari is Yang Yang. The coveted Chinese actor has joined as the Maison’s new Asia Pacific Brand Ambassador for Parfums. Making his debut in conjunction to the revamp of the Pour Homme Eau de Toilette, he stars in their new ‘Pursuit of Harmony’ campaign.

 

“The soft and pure scent of Pour Homme reminds me of a clean white shirt and paints an image in my mind of people slowing down, taking time to relax,” says Yang Yang.

 

 

An embodiment of the Pour Homme fragrance, the campaign is serene, fresh and invigorating. Crafted by Master Perfumer Jacques Cavalier, this EDT is a holistic bouquet that brings together intimacy and “extimacy” in a play of contemporary, well-balanced notes.

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A harmonies blend of thoughtfully paired notes, we love how vibrant but also relaxing this scent is. At first spritz you’ll be greeted with Darjeeling tea accord—a green freshness that brings the most soothing scenery to the comfort of your own space. Then, the lightness of water lily adds a subtle touch of floral to the balance. Once those initial notes have settled, its dustings of amber and musk that linger. Those clean accords marry together with deep guaiac wood and cardamom to finally reveal a burst of warmth.

 

If you’d like to shop the Pour Homme Eau de Toilette, it is now available at Isetan, Sogo, Parkson and Aeon!