Bridging the gap between physical and digital possibilities, Burberry pushes boundaries and expands into the world of gaming with the ‘Freedom to Go Beyond’ physical capsule collection.
Burberry launches a special collaboration with Minecraft, one of the most popular video games of the generation. The ‘Burberry: Freedom to Go Beyond’ collection allows shoppers and gamers alike to immerse themselves into the Burberry x Minecraft universe.
The collaboration marks the first time this British luxury house has partnered with a gaming franchise to invent an ever inclusive gaming experience both in the digital world and in real life. Pushing boundaries, the two brands continue to share their values of adventure, creativity and self-expression.
Dressing the modern explorer in the game and real-life, the free in-game adventure and collection will be available on 1st November. The collection will be available exclusively online at Burberry.com and seven global stores and pop-ups including Spring Street, New York; Shenzhen Bay, China; Regent Street, London; Omotesando, Tokyo; Cheong-dong Seoul, Korea; Taipei 101, Taiwan Area, China; and Siam Paragon, Thailand. Early access to the collection and a set of exclusive in-game accessories will begin on 31st October in selected countries and exclusive to Burberry subscribers.