The high-profile Chinese actor has a long-standing relationship with Burberry since 2011.
Six months after the appointment of Creative Head Daniel Lee, Burberry is welcoming Chinese actor Chen Kun as their newest global ambassador. Continuing their relationship since 2011, Chen continues to interpret the British aesthetics of Burberry with his unique personal charm.
“I am honoured to be the brand Ambassador of Burberry, a time-honoured British luxury house that not only has a rich history, but also embraces the spirit of innovation. The constant breakthrough of classic heritage and modern trends inspires me greatly. I look forward to working with Burberry in the future and breaking more boundaries together,” said Chen in a statement.
The ambassador in Burberry’s signature beige trench coat was shot in the Mangrove Biosphere Reserve in Hainan Province, Mainland China. It is a site where Burberry has supported conservation efforts.
In conjunction with the Burberry announcement, Chen Kun speaks about his philanthropic work, the inspiration behind his style, and more.
“The Power to Go program started in 2011 and is now celebrating its 12th year. Through the Power to Go exhibition and documentary. We aim to inspire and impact a wider audience with the campaign’s message of empowerment and exploration,” says Chen Kun.
An inspiring voice. Chen is a founding member of The Dome Studio. A collaborative space for young actors to nurture their craft. As one of the founding members, he advised younger actors “to keep learning, be yourself, and stay passionate.”
When talking about his style, “Burberry embodies a fashion attitude that is both classic and pioneering, characterized by its unique self-persistence,” Says Chen.
In other news, Bright Vachirawit and Gianna Jun are Attending Burberry’s Autumn Winter 2023 Show in London
