A Safari Adventure with Jenson Button and Hackett London

Take a Walk on the Wild Side: Menswear label Hackett London Launches its Spring/Summer 2023 Campaign with Formula 1 World Champion, Jenson Button on Safari.

Known for excellent craftsmanship and distinction to detail, Hackett London continues its collaboration with the legendary British racing driver and Formula 1 World Champion, Jenson Button. Taking roots in the “Our Twist” concept from its previous campaign, this collection takes us on a safari adventure to the distant and mesmerising lands of Africa.

“I can honestly say that it’s the most spectacular photoshoot I’ve ever been a part of.” – Jenson Button

Jenson Button and Hackett London Spring Summer 2023

Mr Button is seen wearing some of his favourite pieces from the season, the perfect companions for an African escapade.

Ready for an African adventure, Button wears some of his favourite pieces from the season including a classic Hackett ‘Velospeed’ jacket and a ‘Safari Check’ jacket with a vintage feel. Described as “the perfect companions for an African escapade”, the collection emphasises functional elegance and holds an earthy colour palette with linen fabrics.

Jenson Button and Hackett London Spring Summer 2023

Mr. Button seen comfortably in Hackett London’s Spring Summer 2023 Collection while playing improvised cricket games.

Photographers Charlie Gray and Dentsu Creative clearly portray the exquisite African scenery and impeccable animal kingdom. Additionally, they depict Button contemplating the African landscape, having teatime laughs all while looking dapper in the new collection.

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The new collection highlights modernity, quality and functionality, perfect for every man with a sense of adventure. Launching on the 21st of March 2023, discover the collection here. Hackett London is available in Malaysia at Pavilion Kuala Lumpur, LaLaport Bukit Bintang and IOI City Mall 2 Putrajaya.