KLFW 2021: Kit Woo Gets Experimental For A/W 2021

Kit Woo

 

The pandemic has put the world through a massive adjustment over the last year and a half, affecting all areas of business, including what we previously knew of fashion. With the industry on pause, homegrown fashion designer, Kit Woo took advantage of the time in lockdown to really experiment. In his collection “Where Do We Go From Here” that’s inspired by a slower pace of life, he was able to create a new way of distressing fabric, calling it the ‘slashing effect’. Going with a dark colour palette for A/W’ 21, the collection carries a post-apocalyptic sensibility with oversized outerwear, excessive slashings and modified silhouettes. One specific piece, the Altered Double Breasted Tailored Jacket, took the longest to make as it involved taking in an oversized blazer, resizing it smaller while still retaining the huge shoulder width. This created a carefully tapered ‘V’ effect.

 

 

Together with the A/W ‘21 collection, Kit Woo presents the ARCHIVE/ 21 campaign, featuring selected pieces from previous seasons to be styled with the current collection to convey a message of fluidity for the brand. In an inspiring move, Kit Woo’s mother, Karen Kwok is picked as the campaign model to show how fashion has no gender or age labels.

 

 

“I want to break boundaries not just with gender but also age, I have been getting feedback that my garments are for the young consumers, but that is not true, at least from my POV, so I had this idea of using my mom as my campaign model to convey this message,” he shares.

 

Photography Eric J Loo Art Direction Mughni Che Din Makeup Monica Lee Hair Zac Lee