Loewe’s Fall/Winter 2022 Campaign With GR8 Is Simply Stellar

The Spanish luxury house, Loewe just stepped up their game by releasing a magnetic Fall/Winter 2022 campaign in collaboration with Japanese clothing boutique GR8. Starring a magnetic cast including the Japanese director, actor, comedian, and artist, Takeshi Kitano – the campaign is blowing contenders out of the water. It also sees the likes of creative individuals such as Nijiro Murakami, Tokio Emoto, and DJ Jyrrel.

The Loewe Fall/Winter 2022 men’s runway collection spotlights the roots of modern Japanese culture and animates Japan’s urban creative scene. Dotting a nightclub in Tokyo, the campaign portrays eclectic characters in a euphoric, dream-like reality zeroing on lo-fi aesthetics. Captured by Mongolian photographer, Ryu Ika, the campaign portrays the unpredictable chaos of Tokyo’s Harajuku district.

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The campaign playfully echoes the newest products within the Fall/Winter 2022 collection such as an abstract print shirt, nylon coat, and a face print t-shirt. We also see the likes of bags and accessories emphasising on a LED-illuminated edition of the Puzzle bag and Loewe’s signature handcrafted small leather goods that will be a great addition to your wardrobe.

The new campaign flaunts dramatic silhouettes that command attention and glamour. It’s the perfect everyday design that works to create a dynamic effect or a laid-back look.

A series of short films were also shot by producer Shotaro Nishioka to highlight the everyday life and traditions of Japan as well as enhanced the campaign. With exaggerated effects, 360° angles, and lo-fi aesthetics, the video follows the cast throughout their daily activities such as playing mahjong and having dinner.

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The Loewe Fall/Winter 2022 campaign come to life at a series of pop-up stores at GR8, Loewe Omotesando, and Isetan Shinjuku Men’s Building, hosted simultaneously from 27 July 2022 onwards.

Find out more about the collection at www.loewe.com 

A lover of steamy romance books and all things green, Syameen Salehaldin is the Senior Content Producer for Harper's BAZAAR Malaysia. She spends most of her time immersed in books, and food and doing anything that makes her happy. Expect to see her diving into lifestyle, fashion and beauty trends on this platform.