SHALS Raya Collection ‘Memori’ 22

Prev1 of 4

The collection is dedicated to all the ‘Memori’ that we are unable to bring back.

It’s the time of the year that we have all been waiting for. You will be spoilt for choice with many local designers offering a variety of styles to choose from for ‘Hari Raya’ celebration. This year, we are showcasing one of the best local brands that you must- have in your closet.

This year, SHALS KL released its finest collection called ‘Memori‘. The collection focuses on the phrase of losing or to ‘hilang’ someone that you love the most. The collection evokes emotions of pain that are sometimes unbearable, and hurtful. That feeling can lead to emotional, physical, and spiritual pain.

See also
Dress Up For Raya 2023 With These Local Fashion Brands

The SHALS Raya collection focuses on loose shapes with a variety of mixed and vibrant designs that are certain to make you feel and breathe in comfort when wearing it. The reason behind the design is to allow us to enjoy celebrating  Hari Raya with bitter-sweet memories of the past.

‘Memori’ was created to make SHALS wearers feel comfortable, stylish, one-of-a-kind, and bold no matter what event they are attending. It is a multi-wearable, multi-style, and multi-colour collection.  Get your hands on these Raya essentials that you simply must-have in your ever-expanding Raya clothing collection.

To make an impact, SHALS released their first-ever short film new campaign  ‘Memori’ where two siblings kakak @puteriaishahofficial & adik (Osman) @mierulaiman reminisce old memories of Raya when they were younger. A ‘Memori’ that none of them could ever forget a ‘Memori’ that will leave a huge impact on their lives. Enjoy this bitter-sweet Memori with Kakak and Osman below.

 

View this post on Instagram

 

A post shared by SHALS (@shals.kl)

See also
Natalie Joos Takes Her Vintage Vibe Commercial
‘Memori’ Collection Preview
Prev1 of 4