August has brought a wave of new beauty releases worth noting. From refined skincare innovations to considered fragrance compositions, these 10 launches stand out for both their quality and design. Here’s a closer look at the products that have earned a place on our radar this month.
Fresh
Fresh’s new Sugar Treat Lip Oil is a modern take on the nostalgic high-shine lip gloss, blending the benefits of skincare with the juicy finish of a gloss. Unlike the sticky formulas of the past, this lip oil delivers a smooth, nourishing swipe thanks to its infusion of omega-rich fruit oils, squalane, and sugar. It hydrates for up to 24 hours while adding a sheer, just-bitten tint in three shades—Rosé, Berry, and Honey. Designed to condition and visibly repair lips, it offers comfort, colour, and shine in one easy step.
Shop the Fresh Sugar Lip Oil here!
Foreo
The issa™ 4 Hybrid Sonic Toothbrush is a sleek, high-performance toothbrush that combines advanced technology with thoughtful design for a truly elevated oral care experience. Featuring a unique hybrid brush head with both durable polymer and soft silicone bristles, it delivers a deep clean while remaining gentle on gums, tongue, and cheeks. With up to 11,000 pulsations per minute and three customisable brushing modes, it tackles plaque, sensitivity, and discolouration with ease. Designed to be eco-conscious and travel-friendly, it offers an incredible 365-day battery life on a single USB charge, making daily brushing simpler, smarter, and more sustainable.
Huda Beauty
The new Lip Contour Stain from Huda Beauty is a multitasking lip essential that combines the precision of a liner with the staying power of a stain. This dual-ended innovation delivers bold, matt colour that lasts up to 24 hours without smudging, transferring, or fading. Infused with hydrating argan oil, it keeps lips soft and comfortable while offering intense pigment and definition. Whether you want to subtly contour or go for full-coverage glam, its versatile formula and easy-to-use applicator ensure a flawless finish every time. Available in eight saturated shades, it’s designed for long-lasting impact with zero compromise on comfort.
Shop the Huda Beauty Lip Contour Stain here!
Guerlain
Guerlain’s Orchidée Impériale Gold Nobile Eye Concentrate Treatment targets the delicate eye area with a potent fusion of science and sensoriality. Enriched with the rare Gold Nobile orchid and advanced chromatic corrector technology, the formula addresses signs of ageing and discolouration while restoring luminosity and youth. With a serum-in-cream texture, it smooths, lifts and brightens, reducing the appearance of fine lines, dark circles, and puffiness. Housed in a refillable bottle topped with a gua sha massage tool, it offers a complete ritual to rejuvenate the eye area.
Shop the Guerlain Orchidée Impériale The Eye Concentrate Treatment here!
La Mer
La Mer’s Renewal Oil is a luxurious, dual-phase elixir designed to deeply hydrate and revitalise skin, unveiling a smooth, luminous complexion. With just a shake, its potent blend activates to deliver a wave of rejuvenating energy, leaving skin visibly plumper and more radiant. More than just a facial oil, its nourishing formula can be used on hair, cuticles, and dry areas of the body for all-over hydration. Whether used alone or blended with other La Mer favourites, The Renewal Oil elevates any skincare ritual with its ability to soften, soothe, and restore skin’s natural glow.
Shop the La Mer The Renewal Oil here!
Hermès
Hermès continue to expand their beloved Barénia collection with a new perfumed hair mist. A refined new expression of its first-ever chypre fragrance, this delicate mist blends feminine subtlety with a lasting, warm sensuality that can either extend the life of the Barénia scent or be worn alone as a light fragrance for hair and styling accessories. Presented in an elegant, travel-friendly frosted glass bottle inspired by the iconic Collier de chien bracelet, this hair mist offers a sophisticated and portable way to envelop oneself in Hermès’ signature chypre profile.
Estée Lauder
Estée Lauder have unveiled the Re-Nutriv Ultimate Diamond Age Reversal Eye Crème, a smart formula designed to visibly reduce signs of ageing around the delicate eye area. Powered by advanced SIRTIVITY-LP™ technology and developed through specialised research on sensitive skin, this crème delivers noticeable improvements in just seven days—smoothing, firming, lifting, and brightening for a youthful, radiant look.
Shop the Estée Lauder Re-Nutriv Ultimate Diamond Age Reversal Eye Creme here!
Sulwhasoo
Sulwhasoo introduces The Ultimate S Cream Rich, a new luxury moisturiser powered by advanced ginseng science. At its core is Ginseng Berry SR™, an ultra-concentrated anti-ageing ingredient derived from rare ginseng berries, created after 10,000 hours of research. It helps deeply hydrate, firm the skin, and improve elasticity while protecting against environmental stress. The rich, nourishing texture delivers a healthy glow that lasts up to 100 hours. Housed in an elegant, refillable jar inspired by traditional Korean Moon Jars, the packaging beautifully unites the brand’s heritage with a modern approach to sustainability.
Shop the Sulwhasoo The Ultimate S Cream Rich here!
Issey Miyake
Issey Miyake unveils a bold new expression of its iconic aquatic scent with L’Eau D’Issey Eau de Parfum Intense. Inspired by the ocean’s untamed beauty and hypnotic rhythm, this modern reinterpretation evokes a sense of depth, movement, and light. At its heart lies a unique Posidonia (Neptune grass) accord, surrounded by fresh aquatic notes, luminous florals like ylang-ylang and damascena rose, and anchored by the warmth of natural vanilla. Created by perfumer Amandine Clerc-Marie, the fragrance is crafted with 91% naturally derived ingredients and uses 100% natural alcohol sourced from French beetroot—offering a sophisticated, sustainable scent that’s both refreshing and chic.
Shop the Issey Miyake L’Eau D’Issey Eau De Parfum Intense here!
Sol de Janeiro
Designed to deliver 24-hour hydration with a featherlight feel, Sol de Janeiro introduce its latest launch: the Body Badalada™ Vitamin-Infused Lotion. Formulated with Brazilian sugarcane, a complex of seven hyaluronic acids, cactus pear extract, and Brazilian nut oil, this ultra-light lotion delivers deep, lasting hydration while nourishing and protecting the skin. The sugarcane boosts surface moisture, while the hyaluronic acid blend draws hydration into multiple layers of the skin. Antioxidant-rich cactus pear and vitamin E–packed Brazilian nut oil help defend against environmental stressors and enhance softness. True to the brand’s vibrant Brazilian roots, the lotion is infused with the iconic Cheirosa 62 scent—making it as much a sensory experience as it is a skincare essential.
Shop the Sol de Janeiro Body Badalada™ Vitamin-Infused Lotion here!
