Social media spawned endless trends this decade, both macro and micro, with some making it mainstream. From those that completely changed the markets, like bold brows and facial contouring, to those try-once trends, like dip-dye or rainbow hair colours, these movements will form our image of the last 10 years, and, some, into the next.
Big lips
From over-lined with lipliner, to overblown with filler, lips were big this decade. Kylie Jenner, who launched Kylie Cosmetics with Lip Kits, built a beauty empire around her own inflated pout (after denying, then admitting to, her lip filler habit). Since then, influencers and reality TV stars have proudly displayed fuller, fake-looking lips on our screens, with Love Island annually dictating a rise in young people booking lip fillers, according to aesthetic practitioners. Now, you can even have your lips ‘done’ on the high street, with Superdrug launching in-store injectable services (alongside mental health checks for customers, following NHS criticism). As the decade ends, the duck-face pose might have had its day, but plumped pouts are still in demand – for now.
