Inspired by a mutual love for the environment, Aveda teams up with global fashion brand 3.1 Phillip Lim for its 2021 Holiday Collection. Merging botanical beauty with sustainability, the limited-edition collaboration highlights elements of nature with hair accessories and specially-designed gift packaging. Coming in vivid colours and plant-inspired graphics, Aveda x 3.1 Phillip Lim expresses the transformative and purposeful spirit of giving, togetherness, and the inspiring magic of nature.
“We couldn’t be happier to partner with our dear friend, the talented Phillip Lim and his team to create such a beautiful collection for the holiday season,” explained Barbara De Laere, Global Brand President of Aveda. “This collection embodies our joint appreciation of the gifts of nature. Nature is our muse for everything that we do: from the powerful flower and plant essences we use in our products to the creative expression of our brand and our collections.”
This special collaboration focuses on sustainability and utilises recycled materials such as organic cotton, recycled PET and FSC-certified paper. For the perfect gifting, four limited-edition hair accessories are introduced, namely, a hair towel wrap, a carrying bag, a scrunchie trio and a wide-tooth detangling comb, all featuring hand-painted artworks by botanical artist, Sophie Parker.