Beauty Awards 2022: Most Innovative Eye Cream

Most Innovative Eye Cream: La Prairie Pure Gold Radiance Eye Cream


The under-eye area is delicate, precious skin that does require a bit more extra love and care to minimise and slow down the natural effects of ageing. Investing in products and treatments that nourish and care for the skin have become a top priority as of late. Looking to treat the likes of  fine lines, wrinkles, dark circles, and puffiness, we turn to La Prairie for an innovative, smart solution. 


La Prairie’s Pure Gold Radiance Eye Cream is luxury in a jar. Elevating the skincare experience to prolific heights, this eye cream harnesses the power of actual gold to return and enhance the skin’s natural complexion. Inspired by the fleeting moment of the golden hour in the crown of the alps, La Prairie seeks to recreate its unique radiance and impart it to the skin. 

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At the heart of its formula is pure gold particles that deliver instant radiance and visible brightening benefits to the under-eye area. Immediately illuminating and hydrating the complexion, whilst redefining lines over time, it’s the inclusion of their Pure Gold Diffusion System in its formula that seals it as a true winner in our eyes. This smart and unique diffusion system works to deliver potent ingredients to the skin in multiple waves—making sure to deliver deeper penetration into the skin and greater effectiveness of its formula. 


It’s rich texture is creamy and smooth, but melts quite quickly into the skin—especially when using the included under-eye applicator. Sitting comfortably on the skin throughout the day and deeply nourishing the complexion at night, an eye cream is an unmissable step and La Prairie’s Pure Gold Radiance Eye Cream is the perfect anti-ageing partner—delivering an incredibly smart solution whilst elevating the at-home skincare experience.

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To learn more about the Pure Gold Radiance Eye Cream and to shop the product, click here!