The One’s Newest Additions.

To mark 20 years of The One, Dolce&Gabbana revisits one of its most recognisable fragrance signatures. Rather than reinventing the wheel, the House refines what has made The One enduring: its warmth, sensuality, and unmistakable identity. The anniversary sees the original The One Eau de Parfum for Men reformulated to enhance depth and longevity. 

Celebrating its 20th anniversary, Dolce&Gabbana evolves The One with new fragrance interpretations and an exclusive designers’ interview.

This new chapter also introduces The One Parfum for Men, a deeper, more intense expression of the original, designed for a contemporary masculinity that values presence over excess. Rich amber, spice, and tobacco notes lend the Parfum a bolder sensuality, housed in a darker, more substantial bottle that reflects its amplified character. Together, the reformulated Eau de Parfum and the new Parfum speak to different moods of the same identity—and unmistakably Dolce&Gabbana.

For women, the story expands with the launch of The One Eau de Parfum Intense. A new interpretation rather than a reworking, it explores contrast and confidence through luminous florals and warm, enveloping notes. It is a fragrance that feels assertive yet elegant, echoing the Maison’s vision of modern femininity.

Domenico Dolce and Stefano Gabbana, Photo by Max-Cardelli

With these releases, The One evolves into a complete fragrance wardrobe that reflects how people live, dress, and express themselves today. To understand what it meant to revisit such an iconic scent—and how it continues to embody the codes of Dolce&Gabbana—we spoke exclusively with Domenico Dolce and Stefano Gabbana about legacy, identity, and the emotional power of fragrance.

The One is one of Dolce&Gabbana’s most recognisable fragrances. What was important to preserve when revisiting and reformulating such an iconic perfume? What excites you most about the idea of people rediscovering The One through these new interpretations?

SG: The One was born from the desire to create a unique and instantly recognisable fragrance, like a signature. We wanted to convey the essence of femininity and masculinity: elegant, sensual, yet authentic and confident. Not just any perfume, but the perfume that becomes part of your identity. The message was clear: everyone is special in their own individuality. The fragrance had to convey emotion, seduction, and warmth, with notes that recall our idea of Mediterranean beauty. It’s a tribute to strength and delicacy, to the ability to be unique without ostentation.

DD: Creatively, it was a challenge: finding a name that was immediate and universal, yet capable of evoking elegance and desire—the perfume that becomes part of you. The One is not just a product, but a message: each of us can be “The One” in our own story. We believe this fragrance has stood the test of time because it was born with a clear and uncompromising idea: to be a contemporary classic. It doesn’t follow trends, but aims to carry something eternal — identity in its most authentic essence.

How would you describe the new chapter of The One in terms of mood, emotion, and identity?

SG: It’s a high-impact, sensual campaign, created by Mert Alas with direct input from Madonna. It’s a play on desires that are never explicit, full of contrasts. At the centre of the scene is Madonna: a strong and self-confident woman, who rewrites the rules of seduction by leading a passionate love story with Alberto Guerra, filled with jealousy, attraction, and 

fun.

DD: For the new The One campaign, we wanted to evoke the timeless essence of Italian cinema — its sensuality, drama, and emotional depth — allowing Madonna to interpret that spirit in her own unique way. The goal was to create a modern Dolce&Gabbana story, imbued with the codes of our heritage: passion, strength, and authenticity. The aesthetic harks back to the Italian cinematic tradition, but Madonna is the protagonist who redefines it for the present.

What was the central inspiration behind this campaign, and how does it visually and emotionally capture the essence of The One? How does this campaign interpret the themes of confidence and individuality, which have always been central to Dolce&Gabbana?

SG: Madonna played a significant role in this direction. Madonna is not just an icon; she is a symbol of empowerment, confidence, and uncompromising sensuality. Her presence naturally demands a bold, intimate, and emotionally charged narrative.

With The One, we wanted to go beyond elegance and create a story that resonates on a deeper level: desire, tension, and reality. Mert Alas’s visual language amplifies this mood — dramatic contrasts, tactile textures, and a cinematic intimacy that reflects Madonna’s own personality. Rather than invoking nostalgia or classic glamour, this campaign celebrates pure magnetism and individuality, perfectly aligned with the fragrance’s message of uniqueness.

DD: Madonna also performs an unreleased version of Patty Pravo’s La Bambola; she sings in Italian for the first time, exclusively for this project. The song, a symbol of freedom and emancipation, perfectly reinforces the campaign’s narrative message.

How do you balance timeless appeal and modern sensibility in creating a campaign for a fragrance with such a strong legacy?

DD: We respected The One’s legacy by keeping its identity intact, but reinterpreting it through the eyes of today’s men and women. Our goal was to preserve the fragrance’s iconic signature — its sensuality, instinctive elegance, and authenticity — while at the same time updating it with a contemporary visual language, more direct and closer to current trends.

The result is a campaign that engages with the past without nostalgia and projects The One into a present of self-confidence and individuality. It’s a subtle balance: on one hand, the strength of the Dolce&Gabbana codes; on the other, a modern aesthetic that speaks without losing depth or coherence.

In what way does The One embody the Maison’s codes, which we also find in fashion, haute couture, and lifestyle categories?

SG: For us, fashion and beauty are two languages that tell the same story: identity and seduction. When we create a dress, we start with shape, movement, and contact with the body. A fragrance, on the other hand, is invisible yet powerful: it can’t be seen, but it leaves a mark, evoking emotions, memories, and intimate sensations.

The difference perhaps lies in the process: clothing is visual and tactile, fragrance is olfactory and sensorial. But the two worlds meet in the idea of style: a perfume completes a look, becoming its soul. It’s the detail that can’t be seen, yet defines a presence, just like a perfect cut or a hand-made garment. Ultimately, fashion and beauty share the same ambition: to express who you are without words.

Do you consider fragrance an extension of personal style, just like fashion? And how does The One fit into this philosophy?

DD: Fashion expresses femininity through image, form, and movement. Fragrance adds an invisible yet powerful dimension: emotion. A perfume can’t be seen, but it can be felt; it enters our memories and becomes part of our intimacy. With a fragrance, we can express desire and power more profoundly, because the sense of smell is linked to our most instinctive emotions. A mere trail is enough to evoke sensuality, strength, and confidence. Fashion dresses the body; perfume dresses the soul. Together, they create a complete narrative, capable of transforming presence into experience.

How does this launch reflect the broader vision of Dolce&Gabbana Beauty today? And how does this evolution of The One set the tone for future olfactory narratives from Dolce&Gabbana Beauty?

SG: I’d say the relaunch of The One perfectly encapsulates the new Dolce&Gabbana Beauty identity. Three years ago, we brought the category in-house, and since then, we’ve been working on a coherent product offering across all axes, redefining the way fashion and beauty interact.

In this context, The One becomes the symbol of a more mature, informed, and strategic approach. The fragrance has been elevated in both olfactory and stylistic terms, and the campaign — led by an icon like Madonna — embodies a narrative language consistent with the brand’s values and DNA, and strongly tied to our aesthetic codes.

The One is not just a revamped product, but the declaration of a more unified aesthetic and a vision of beauty that speaks of character, individuality, Italian creativity, and the ability to excite. A vision that will guide all future expressions, including in the Beauty sector.

For more information on the newest The One fragrances, click here!