Bay Doucet steps into the new Chloé beauty store at Midvalley Megamall to explore Cedrus Intense and the Maison’s latest body care collection.
Chloé has unveiled its newest standalone store in Malaysia, bringing the Maison’s poetic approach to scent into a dedicated space at Midvalley Megamall. Anchored by the newly launched Cedrus Intense and the debut of the Atelier des Fleurs Body Collection, the boutique offers more than a shopping experience—it’s a sensorial journey into Chloé’s fragrant universe.
To mark the occasion, Bay Doucet—model, writer and modern muse—stepped into the world of Chloé to explore the space and its latest offerings. Gliding between curated fragrance walls and displays dressed in the Maison’s signature ivory tones, Bay experienced firsthand the new olfactory language that Chloé is introducing.
At the heart of this unveiling is Cedrus Intense, the latest addition to the Atelier des Fleurs collection. Created by perfumers Quentin Bisch and Louise Turner, the fragrance is a richer, deeper interpretation of the original Cedrus. Smoky Chinese cedar, Indian vetiver, and creamy sandalwood form its earthy base, while cardamom and rose lend an unexpected softness. The result is bold yet refined—much like the women who wear it.
Beyond fragrance, the boutique also introduces a fresh dimension to the Atelier des Fleurs line: body care. Launching for the first time in Malaysia, the Atelier des Fleurs body collection transforms favourite blooms from the fragrance library into rituals of self-care. The Atelier des Mains series features silky hand creams and sculptural soaps, while the Atelier du Bain range includes scented shower gels and hydrating body lotions, all formulated with high levels of natural ingredients and presented in pleated, dress-inspired bottles.
As Bay moved through the space, she discovered how the collection invites wearers to slow down and layer fragrance across skin, hands, and body—transforming routine into ritual.
