Clé de Peau Beauté introduce their Unlock The Power Of The Girls campaign in collaboration with UNICEF—continuing their multi-year partnership.
Their main aim is to improve girls’ access to science, technology, engineering and mathematics (STEM) education, as well as learning relevant skills for the future – unlocking the power of their potential through knowledge. With the global pandemic disrupting the lives and education of millions of girls all around the world, Clé de Peau Beauté want to step in, with the help of UNICEF to minimise the digital gap, by providing the right technology and opportunities to those disproportionately excluded
from critical education, especially in Science.
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The brand will donate a portion of The Serum’s global sales to support UNICEF’s program that contributes to the education and empowerment of girls in Bangladesh, Kyrgyzstan, and Niger amongst other regions. The initiative will run in-store in May and June, and from May through to 31 December online.
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In the future, we will definitely see a higher demand and greater focus on STEM-related expertise, which is why Clé de Peau Beauté proudly take meaningful action to deliver tangible results by championing STEM-related Education and training through supporting UNICEF’s Gender Equality Program.
“At Clé de Peau Beauté, we believe the key to a better world lies in unlocking the power of girls through STEM education, a task that no individual or brand can achieve alone. With a purchase of The Serum, anyone can support the work made possible through our partnership with UNICEF and claim their role in effecting positive change during a time of global crisis. We are honored to know that through UNICEF, these contributions are channeled to make the most necessary and meaningful impact. Now in the second year of this initiative, we warmly invite everyone to play a tangible role in enabling access to education, empowerment and employability for girls globally,” said Ms. Yukari Suzuki, Chief Brand Officer of Clé de Peau Beauté.
