When beauty meets motorsports.
With the meteoric popularity of Formula One, it makes sense that collaborations between the fashion and beauty industries matter. While it’s the thrill of the competition that has stirred a spectacle for decades, it’s the dynamic harmony between these two worlds that brings together a wave of fans into the F1 realm.
And with that, it brings the British Skincare brand ELEMIS into the picture.
A new era for beauty and speed, ELEMIS takes the spotlight as the Aston Martin Aramco Formula One team’s official skincare partner. This groundbreaking partnership marks the first of its kind in the high-octane world of Formula 1, merging ELEMIS’s beauty innovations with the motorsport world.
Jessica Hawkins
With this partnership, the skincare brand has a goal in mind: to promote inclusivity in the Formula 1 world. In fact, the latest studies have shown that 41% of fans are women, with the fastest-growing fanbase between the ages of 16 and 24.
The union is further accentuated by a shared dedication to sustainability. ELEMIS, a proud B Corporation, brings environmentally conscious practices and a mission to care for our planet into this collaboration. Their commitment mirrors Aston Martin Aramco’s sustainability ethos, promising not just a luxury in the fast lane but a conscious and responsible approach to beauty.
Séan Harrington, ELEMIS Co-Founder & CEO, expressed in a statement, “Becoming the first Official Skincare Partner of Aston Martin Aramco marks a meaningful, collaborative milestone for ELEMIS. As we kickstart this multi-year partnership uniting our two iconic brands, both rich in British heritage, we set out with the same mission: to expand the limits of performance and innovation on a global stage. This value-driven partnership is the
first of its kind and a pioneering effort in Formula One. It demonstrates how two leaders and innovators in our respective fields can work together to shift perception, empower others, and create an unrivalled lifestyle experience. Both ELEMIS and Aston Martin Aramco have the hunger to win; I’m proud and excited to see our partnership come to life.”
Jeff Slack, Managing Director of Commercial, Aston Martin Aramco Formula One™ Team, also mentioned in a statement, “We are really excited to welcome ELEMIS to the Aston Martin Aramco family and the world of motorsport. As a brand synonymous with innovation and excellence, ELEMIS is a natural partner for us as we move into the 2025 season. Announcing our first Official Skincare Partner marks a significant milestone in how we connect with our fans, and I’m eager to see it open up new opportunities for both organisations.”
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This year, ELEMIS is set to launch a curation of exclusive limited-edition product collections. At the same time, guests at the Aston Martin Aramco Paddock Club Suite will indulge in rejuvenating ‘pit stop’ treatments. To fuel the excitement even further, the partnership will debut an innovative spa experience aboard Aston Martin Aramco’s luxury yacht at the Monaco Grand Prix in May.
With the announcement of Aston Martin Aramco, Head of F1 Academy, and driver Jessica Hawkins as brand ambassador for ELEMIS in April 2025, the stars are aligning to fuel the next generation of women into motorsport. Through their partnership, Hawkins will work closely with the ELEMIS team to help grow female audiences in F1 and champion women across the motorsport industry.
Jessica Hawkins
Jessica Hawkins, Aston Martin Aramco Formula One Team Driver Ambassador and Head of F1 Academy, expressed in a statement, “It’s an exciting day as we announce ELEMIS as Aston Martin Aramco’s Official Skincare Partner. Formula 1 represents the pinnacle of performance, which resonates with ELEMIS’ own commitment to create class-leading and cutting-edge skincare. As the Head of F1 Academy for the team, promoting inclusivity and ensuring that motorsport is a place where everyone is welcome is really important to me, so it’s incredible that ELEMIS have a similar focus, both within their partnership and their strategy more broadly.
Discover more here.
