ELEMIS takes the fast lane—inside our conversation with the women leading its global journey and partnership with Aston Martin Aramco F1 Team.

Against the backdrop of roaring engines and high-octane glamour, we caught up with Noella Gabriel, co-founder and global president of ELEMIS, and Amy Mansell, global chief partnerships officer, during the Singapore Grand Prix weekend. The British skincare house recently joined forces with the Aston Martin Aramco F1 Team, marking an exciting new chapter that blends performance, precision, and self-care.

From discussing how ELEMIS continues to honour its British roots while resonating with audiences across continents, to the brand’s mission to empower women through its latest partnership in Formula 1, Noella and Amy share how wellness and innovation remain at the heart of everything they do—both on and off the track.

Noella Gabriel, co-founder and global president of ELEMIS

Q: With ELEMIS now a global brand, how do you balance staying true to its British heritage while appealing to such diverse markets across Asia, the US, and beyond?

Noella:
It really comes down to listening. We make it a priority to engage with our local communities and tailor our approach to reflect regional nuances, whether that’s in skincare needs, cultural preferences, or even storytelling. But no matter where we go, we stay rooted in our brand DNA. ELEMIS is proudly British, and we carry that identity with us, not as a limitation, but as a foundation.

Our global partnerships, like our work with Aston Martin F1, help bring our story to life in a way that resonates emotionally, no matter the market. That balance between authenticity and cultural intelligence is what keeps us relevant and respected across continents.

Q: As someone who’s shaped the spa and skincare experience for millions, what’s one overlooked aspect of self-care you wish more people prioritised?

Noella:
Self-care isn’t a luxury, it’s a necessity. One area that’s often overlooked is preventative skin wellness. People often wait for problems before they act, but a daily skincare ritual, even just a few mindful minutes, can be transformative not just for your skin, but for your mental wellbeing too.

I always say, your skin, body, and soul are interconnected. For me, a morning swim sets the tone for the day it’s my moment to reset. Likewise, taking time to properly cleanse in the evening can melt away the stress of modern life. And let’s not forget the power of sleep. A good night’s rest is a cornerstone of both skin health and emotional balance. In a world that moves so fast, finding those small moments of calm, whether through breathwork, movement, or meditation  is something I hope more people embrace.

Q: What was the spark that first brought ELEMIS and Aston Martin together—was it a shared philosophy, a chance encounter, or a deliberate pursuit?

Amy:
It was very intentional. We saw a real opportunity to connect with Formula 1’s rapidly growing female fanbase, which now makes up over 41% of the global audience. That statistic alone told us the landscape was shifting, and we wanted to be part of that evolution.

Not long ago, seeing a luxury British skincare brand like ELEMIS on an F1 car would have been unexpected. But today, that partnership is not only visible, it’s impactful. It’s become a platform to champion women across the sport, from fans to drivers to those working behind the scenes.

Q: Why Aston Martin specifically? What about their team’s values or culture resonated with ELEMIS as a brand?

Amy:
Partnering with the Aston Martin Aramco F1 Team felt like a natural alignment. We share British heritage, but more importantly, we’re both deeply committed to performance, innovation, and excellence. What really sealed it, though, was a shared ambition to drive meaningful cultural change. We both believe in pushing boundaries, not just in our industries, but in how we represent and support diverse communities, especially women.

Q: Do you see this partnership opening up new audiences for ELEMIS, beyond traditional skincare consumers? Was that part of the motivation?

Amy:
Absolutely. F1 today is not what it was even five years ago. Thanks to cultural phenomena like Drive to Survive, the sport has become a global entertainment platform. With that shift, the audience has evolved, particularly with a growing number of engaged, passionate female fans.

We saw this as a moment to show up meaningfully. It’s about celebrating those women and helping shape a more inclusive future, not just for motorsport, but for luxury skincare too. We’re bringing skincare into a new space, one that’s exciting, modern, and more diverse than ever.

Q: What would success look like for you, personally, at the end of this first season of partnership with Aston Martin?

Amy:
Success, for me, is measured in impact. One message I received really stuck with me was when a female F1 fan reached out to say thank you for showing up in a space that hasn’t always felt like it was built for her. As a mother of a young daughter, that hit home. If we can keep breaking down those barriers, keep elevating underrepresented voices, and continue to challenge outdated perceptions, that’s the kind of legacy I want this partnership to have.

Q: How do you imagine ELEMIS and Aston Martin working together beyond the track in shared innovation, experiences, or lifestyle collaborations?

Amy:
This is just the beginning. We’ve already started launching joint products like our Aston Martin Aramco travel sets, and the response has been phenomenal. But we see much more potential from product innovation to luxury wellness experiences. We’ve also extended our collaboration to Aston Martin road cars, where luxury motoring and skincare intersect in new, exciting ways. The future is full of opportunity, and we’re exploring every avenue where our brands and values align.

Q: What’s your go-to wellness tip for staying energised during busy global events?

Noella:
There’s no one-size-fits-all. Everyone’s skin is different, and I always encourage people to start by understanding their own needs. That said, our Pro-Collagen Cleansing Balm is a cult favourite for a reason  it transforms your cleansing ritual into a sensorial experience.

Amy:
Hydration, always. I also swear by electrolytes and a cold shower for an energy boost during long event days. It’s about looking after yourself inside and out.

Q: One ELEMIS product you’d recommend for someone new to the brand?

Noella:
I rely on our Pro-Collagen Overnight Matrix, it’s skincare powered by cutting-edge science that helps my skin recover while I sleep. It’s my secret to looking refreshed, no matter the time zone.

Amy:
My Pro-Collagen SPF 50 Fluid  I literally carry it everywhere. It’s lightweight, protective, and a must-have for long days under bright lights or in the sun.