Gucci Welcomes Its Latest Addition To The Flora Fantasy


Gucci unveils the second addition to the Flora Fantasy, meet the Gucci Flora Gorgeous Jasmine.


Radiant and full of joy, the Gucci Flora Gorgeous Jasmine is the newest member of the Flora Fantasy family. It joins the dreamy, floral storyboard of its predecessor: the Gucci Flora Gorgeous Gardenia. Similar in spirit and flacon design, the new Gucci Flora Gorgeous Jasmine is fresh, light and an everyday scent that compliments every occasion.


Its delightful bouquet opens with extraordinary grandiflorum jasmine. The beating heart of this fragrance, this enchanting note ebbs and mingles through the scent to reveal an enlightened expression of the precious flower with each spritz of the perfume. It is then met with sandalwood and benzoin which laces a hint of sensuality. Mandarine essence and magnolia accord then ties the fragrance together in a joyful, undeniable composition.

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Its eye-catching design is distinctive and elegant, featuring a new take on the House’s exclusive Flora pattern. First created by artist and illustrator Vittorio Accornero for Gucci in 1966, the blooming pattern was then updated to reflect the current vision of creative director Alessandro Michele. Encased in lacquered turquoise stone glass, Gucci has designed the flacon with sustainability in mind, with the elongated bottle made of 10% recycled glass lacquered with a water-based colour.



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Reprising her role as the face of the Gucci Flora is Miley Cyrus. Her eclectic, spunky spirit mixed with her feminine charm completely embodies the essence of the collection.


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To explore the Flora Fantasy in person, Gucci will be having a limited-time pop-up at Midvalley KL from now till the 2nd of October. Be sure to register here to redeem a complimentary sample when you make your visit!