Why the V-Contour Changes With Age
Ageing rarely announces itself all at once. More often, it appears gradually through a softening of facial structure, particularly along the jawline and lower face. As skin loses firmness and elasticity over time, the V-contour is one of the first areas to reflect this shift. It is why lifting and contour support have become central to modern skincare, especially for those thinking long-term about skin longevity.
Helena Rubinstein unveils Replasty Age Recovery Night [50PX], a clinic-inspired night cream designed to support lifted, sculpted V-contours.
A New Chapter for an Iconic Formula
Helena Rubinstein has always approached ageing through the lens of science, and the new Replasty Age Recovery Night [50PX] is a natural evolution of its cult Black Bandage Cream. Designed to support skin structure rather than mask concerns, the formula targets visible loss of definition with a focus on recovery, reinforcement and resilience.
Often referred to as the new V-Bandage Cream, it is created for those seeking visibly lifted contours without stepping into a clinic, while still delivering results that feel clinically informed.
Clinic Expertise at Home
Developed in collaboration with La Clinic Montreux and plastic surgeon Dr Pfulg, the cream was tested on post-procedure skin, making it particularly suited to sensitised or compromised complexions. At its core is a 50 percent concentration of micronised Pro-Xylane™, designed to penetrate deeply and support repair across multiple layers of the skin.
Used nightly, the formula helps improve firmness, redefine facial contours and support the skin’s natural recovery process.
Designed for Longevity
Whether used alone or alongside aesthetic treatments, Replasty Age Recovery Night [50PX] fits seamlessly into a longevity-focused routine. It is skincare that prioritises structure, comfort and long-term strength over quick fixes.
For more information and to shop the new Replasty Age Recovery Night [50PX], click here!
