YSL Beauty introduces its boldest take yet on its signature men’s fragrance with MYSLF L’Absolu—a luminous, modern scent fronted by Academy Award-nominated actor Austin Butler.
Positioned as “the feel-good intensity,” L’Absolu reimagines what a masculine fragrance can be. Instead of leaning into weighty, traditional notes, perfumers Daniela Andrier, Christophe Raynaud, and Antoine Maisondieu have crafted a composition that feels radiant, uplifting, and undeniably contemporary.
The scent opens with a sparkling kick of ginger and green cardamom, sharpened by a vibrant bergamot harvested at its freshest. At the heart, orange blossom takes centre stage, drawn from the YSL Beauty Ourika Community Gardens in Morocco, delivering a crystalline floral clarity. The base is enriched with a sophisticated patchouli heart sourced through fair-trade initiatives in Indonesia, layered with amber undertones for depth and sensuality. “The orange blossom jumps out immediately—it feels spirited when twisted with ginger,” says perfumer Daniela Andrier of the fragrance’s energetic signature.
The bottle design amplifies YSL Beauty’s sleek, couture aesthetic. The slender monolith is lacquered in a mirror-like metallic finish, punctuated with the house’s iconic Cassandre logo molded directly into the glass—a striking innovation that nods to both artistry and sustainability. Made with recycled materials and FSC™-certified packaging, the design reflects the brand’s commitment to reducing environmental impact.
At the centre of it all is Austin Butler, chosen as the face of MYSLF L’Absolu for his ability to embody the many layers of modern masculinity: unapologetic yet sensitive, charismatic yet approachable. The actor, who rose to global recognition for his performance in Elvis and recently starred in Dune: Part Two, brings a liberated, joyful energy to the campaign. Directed by Aidan Zamiri, the accompanying digital film captures Butler in motion—running through orange blossoms, moving with rhythm, laughing with friends—set to a remix of “MYSLF” by Wetrust featuring Ishmael. “It was just pure joy,” Butler shares. “The joy of movement, the joy of letting go and just feeling the music, being completely in the moment.”
To shop and learn more about the new MYSLF L’Absolu, click here!
