Lancôme’s Idôle House is making a grand return! Following the overwhelming response of its first edition, this immersive beauty pop-up is set to takeover The Exchange TRX from 25 February to 30 March 2025.
More than just a showcase of fan-favourites, House of Idôle is designed to celebrate the launch of the new Idôle Power L’Eau De Parfum Intense and Lip Idôle Squalane-12 Butterglow. The pop-up offers a series of interactive zones, each crafted to inspire confidence and self-expression. Step into Olivia’s Music Room, where you can channel your inner popstar and capture the perfect photo moment. Find your perfect match with a personalised Teint Idôle Ultra Wear Foundation shade consultation. Explore the Idôle Lab and discover the science behind the beloved Idôle fragrances. And lastly, complete your experience and earn your Idôle Moment by redeeming an exclusive graduation gift. Visitors who purchase an Idôle Power fragrance will also have the chance to personalise a bag tag with stylish iron-on patches too.
Not only that, Lancôme have arranged special Idôle centric activites on select weekends. From 1–2 March, visitors can enjoy a Hair Tinsel Makeover and add some sparkle with Idôle-scented ribbons and tinsels. On 8–9 and 15–16 March, you can personalise your Idôle fragrance bottle with a hand-painted design during the Bottle Painting experience. On 22–23 and 29–30 March, take home a unique keepsake with a Paper Doll Caricature of yourself.
While exploring the pop-up, don’t miss the chance to further delve into Lancôme’s latest innovations. The Idôle L’Eau De Parfum Intense is a fearless, woody floral scent designed for those who embrace their power. With a striking blend of sensual rose, creamy sandalwood, and an energetic pomarose top note, this fragrance embodies confidence and self-discovery. Meanwhile, the Lip Idôle Squalane-12 Butterglow is more than just a lip balm. This revolutionary formula delivers 12-hour moisture, instant hydration, and a radiant, weightless glow. Infused with 12% squalane and ceramides, it smooths, plumps, and enhances lips while providing a non-sticky, buttery finish.
Don’t miss this exclusive experience at The Exchange TRX from now till 30 March.
