Best Lunar New Year Beauty Launches 2025

The Lunar New Year represents new beginnings, growth, and prosperity—an opportunity to refresh and renew. It’s a time to celebrate with loved ones, share traditions, and embrace the joy of the season. As we welcome the Year of the Snake, beauty brands have introduced stunning limited-edition collections that embody the spirit of the festivities. These luxurious products are not only perfect for indulging yourself but also make thoughtful gifts to mark this auspicious season in style.

 

Here’s a look at this year’s most coveted Lunar New Year beauty launches:

 

Dyson

Dyson’s special edition Red Velvet and Gold collection blends elegance with cutting-edge technology. Featuring a deep burgundy and copper-red finish, this sleek design is available for the Dyson Airwrap™ i.d. multi-styler, Supersonic™ Nural Hair Dryer, and Airstrait™ Straightener. Perfect for all hair types, these tools offer innovation with a festive flair, making them a must-have for a dazzling start to the Lunar New Year or a thoughtful Valentine’s Day surprise.

 

Guerlain

Guerlain marks the Year of the Snake with a luxurious Chinese New Year collection inspired by the snake’s bold energy and striking red hues. The centerpiece is the Rouge G Mystic Red, a unique marbled lipstick blending rich and vibrant reds for a dynamic, multi-tonal finish. Its collector’s case, designed with red and gold textures that mimic snakeskin, adds an opulent touch. Also featured is the Parure Gold Cushion in its best-selling 00N shade, delivering a radiant matt glow with 24-hour hold, housed in an elegant red and gold embroidered compact—a tribute to the snake’s timeless allure.

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Fornasetti

Fornasetti’s Poco Dopo candle transforms any space into an elegant retreat. Its striking design combines the brand’s signature face motif with a golden snake, evoking themes of transformation and allure. Infused with Mediterranean-inspired scents like citrus, jasmine, tuberose, and rosewood, this candle blends visual artistry with a luxurious fragrance experience.

 

Clarins

Clarins celebrates the new year with a special edition of its award-winning Double Serum, featuring festive packaging to mark the season. Packed with 95% natural ingredients and advanced epigenetic technology, this anti-ageing serum boosts the skin’s resilience and radiance while addressing lifestyle-related ageing concerns. It’s an ideal choice for those seeking renewal and vitality in their skincare routine.

 

Armani Beauty

Armani Beauty’s Passione Collection welcomes the festive season with sophistication. It transforms the new Lip Maestro in shade 405P and a limited-time My Armani To Go cushion case with a colour way inspired by the vibrant SÌ PASSIONE Eau De Parfum Intense. 

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Shu Uemura

Shu Uemura celebrates prosperity and happiness with its Elusive Flare collection, inspired by the symbolic colours of the Lunar New Year. The line-up features a radiant selection of reds, pinks, and corals across lipsticks, eye palettes, and skincare. Highlights include the Rouge Unlimited Kinu Matte and the Chromatics4 Eye Sculpt palette.

 

Clé de Peau Beauté

Clé de Peau Beauté’s Lunar New Year collection features elegant designs of coiled snakes and blooming flowers, symbolising prosperity and renewal. Created in collaboration with Master Li Peiqing, the packaging is a blend of royal court artistry and modern aesthetics.

 

Laura Mercier

Laura Mercier ushers in the new year with the Lucky In Love collection, inspired by peonies as symbols of love and abundance. Featuring the iconic Translucent Loose Setting Powder and Blush Color Infusion in limited-edition packaging, this collection delivers flawless finishes and a fresh, natural glow that lasts all day.

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Lancôme

Lancôme’s Génifique Ultimate Serum and Absolue Soft Cream come dressed in celebratory designs for the Year of the Snake. Infused with powerful ingredients that rejuvenate and hydrate the skin, these products are a luxurious way to enhance your skincare routine while embracing the season’s themes of transformation and rejuvenation.

 

Bobbi Brown

Bobbi Brown’s Lunar Lights Collection brings festive shades and textures to your beauty arsenal. Featuring the Lunar Lights Eye Shadow Quad, Sheer Finish Pressed Powder, and Luxe Matte Liquid Lipstick, this collection offers radiant, long-lasting finishes that complement any Lunar New Year celebration.

 

Kiehl’s

Kiehl’s collaborates with artist Dawn Ang for its Lunar New Year collection, giving its iconic products a bold and vibrant makeover. Bestsellers like their Rare Earth Deep Pore Cleansing Mask and Calendula Herbal-Extract Toner are transformed into collectible pieces, adorned with dynamic designs that celebrate the season in style.