It’s as dreamy as you’d expect
The luxury skincare purveyor, La Mer unveiled their newest campaign starring Academy Award-winning actress, Tan Sri Michelle Yeoh. With her powerful performances and elegant fortitude, this pair-up is as dreamy as you’d expect.
After bringing youthful radiance to the 95th Academy Awards with the help of La Mer, it’s no surprise she has joined the likes of Ana de Armas and Patrick Ta in slathering her skin the La Mer way.
“Whether getting ready for a red carpet or coming off an international flight, La Mer products make my skin feel incredibly hydrated and fresh. For one of the biggest nights of my life, it was important for me to feel my best and La Mer was the first step,” said Yeoh.
Known for her timeless strength and softness, Yeoh represents everything La Mer believes in, making her a natural fit for the cult-favourite skincare brand.
“The campaign with Michelle Yeoh is a natural fit, as La Mer’s skin philosophy harnesses sea-born health and energy to achieve timeless beauty. Amidst a groundbreaking year, Michelle Yeoh has also defied conventional notions of time and age, with her trailblazing career and inspirational story,” said Sandra Main, La Mer Global Brand President.
Everything you need to know about the campaign:
In her debut campaign, Yeoh is seen highlighting the new La Mer Moisturizing Soft Cream which has been reformulated with a powerful delivery system that helps build youthful softness into the skin and resist signs of ageing from the inside out.
The campaign showcases Yeoh highlighting that no matter what age you are, you can still achieve ‘The Look of La Mer’. Yeoh has grown ever more radiant over the decades, epitomising La Mer’s ethos of an enduring, ageless journey that stands the test of time.
“The sea is very special to me. It’s a place where I find calm and inspiration and it brings warm memories of my time spent there with family,” said Yeoh. She adds: “That same connection is what drew me to La Mer, a brand that understands the healing power of the sea. La Mer products not only make my skin glow and feel healthy, but they also bring the same sense of calm and rejuvenation I feel when I’m by the ocean.”
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Yeoh will be featured in a series of social-first films directed by Yvan Fabing, which provide an intimate view into Yeoh’s journey and the rituals that have made her the influential woman she is today.
In the first chapter of the series, Yeoh explored the past as an archive of experiences and memories and how it forms the foundation of her identity while depicting her discovery of the Moisturizing Soft Cream. Embodying the La Mer philosophy of timeless radiance, the sumptuous cream transforms her skin with a soft glow that illuminates the screen with grace and strength.
The new Moisturizing Soft Cream is available at lamer.com.my, La Mer stores, Sephora MY and Lazada MY.
