From Old Hollywood charm to futuristic artistry and everything in between, the 2025 MTV VMAs proved that beauty is as much a performance as the music itself. Sabrina Carpenter’s multiple, mood-shifting beauty moments—from waves to rhinestone tips—felt cinematic and earned every applause on and off stage. Doja Cat and Gaga’s bold, thematic beauty landed like visual anthems, while emerging stars like Tate McRae, Latto, Tyla, and Ice Spice brought fresh, modern sophistication with just the right touch of nostalgia. And let’s not forget Yoonchae, whose blush-forward artistry quietly stole moments of its own. Here are our favourite looks from this years VMA’s.
Yoonchae Jeung of KATSEYE
Yoonchae proved that blush can be the main character. The KATSEYE member swept cherry blossom pink high and tight under her eyes, creating a youthful yet artful effect that lit up her features. The placement gave her look a fresh, soft and romantic,
Sabrina Carpenter
Sabrina Carpenter leaned into bronzy Old Hollywood glam with flowing waves and a sculpted lip that made a sleek statement.
Rosé
Crowned with Best Song, Rosé embraced quiet elegance. A precise flick of liner and luminous, glowing skin—likely thanks to YSL Beauty’s new All Hours Glow Foundation—proved that restraint can be just as striking as drama.
FKA Twigs
FKA Twigs wore her beauty literally. Her hair sculpted into a pair of over-the-top braided “headphones” was a standout, artistic statement.
Ariana Grande
A high ponytail à la Ariana is iconic—and this one was no exception. It played beautifully off her soft pink make-up and standout liquid eyeliner, perfectly polished and elevated
Doja Cat
Red-carpet charm met ‘80s throwback. Doja rocked supersized, sideswept hair with bold color and matched her classic red lip to a crimson manicure—retro yet refined.
Tate McRae
The award-winner’s beauty was all about refined ease. Her make-up, crafted by Lilly Keys for Lilly Lashes, struck a balance of polished and undone glamour.
Lady Gaga
Gaga brought gothic romance: black bangs paired with a flower-adorned updo, plus a dramatic smoky eye and red lip—Haus Labs energy on full display.
Ice Spice
Pink-toned and ‘90s-forward, Ice Spice’s updo and strawberry-hued vibe gave her look playful nostalgia with a modern edge.
Zara Larsson
Zara brought Midnight Sun energy to the carpet with a beauty look as radiant as her latest single. She tucked a fiery red-and-yellow flower into her blond-orange hair, tying the moment together with glowing skin, peachy cheeks, and a flash of silver shimmer at the inner corners of her eyes. It was luminous, playful, and unmistakably Zara.
