It’s all about fruity fragrances this season, according to expert perfumers.
By Jenna Rosenstein.
If you’re on the hunt for a new perfume to wear for spring and summer, you could aimlessly wander the aisles of a department store looking for the perfect scent. Or, better yet, you could just listen to perfume experts and what fragrance trends they have their eyes on right now. “A scent that captures the essence of the season is always a great choice. Something refreshing, renewing, transportive, or a throwback,” says Linda G. Levy, president of the Fragrance Foundation. Ahead, we consulted Levy, Robertet perfumer Arielle Le Beau, Givaudan perfumer Alexis Grugeon, and IFF perfumer Andrew Everett on the five perfume trends to know for spring and summer 2025—plus our favorite new scents to shop for each one.
Beyond Berry Perfumes
Cherry perfumes have been trending for a few years (and berry scents will always be popular come spring), but the latest batch of hit perfumes pushes the possibilities of fruity fragrances a little further. “I’m still seeing a lot of cherry perfumes, and we’re moving into more stone fruits, like peach and plum,” says Le Beau. “Pear is also having a moment! These fruits paired with some fresh floralcy make a great scent for spring.”
If you love apricot: Glossier You Fleur Eau de Parfum
If you love pear: Ferragamo Fiamma Eau de Parfum + Kylie Jenner Fragrances Cosmic Kylie Jenner 2.0 Eau de Parfum
If you love strawberry: Clean Classic Strawberry Fields Eau de Parfum
If you love peach: Tom Ford Bitter Peach Eau de Parfum
If you love cherry: Carolina Herrera Very Good Girl Elixir
Classics With a Twist
Classic perfumes, like Chanel Chance and Mugler Angel, are getting updated this season, as are classic perfume notes like rose, jasmine, and patchouli. “One of my favorite trends is the unusual combinations that we are seeing, like a coffee with cherry or narcisse with leather, which are exciting because they get us out of the traditional olfactive families and let perfumers really play with ingredients,” says Everett.
- Phlur Rose Whip Eau de Parfum
- Chanel Chance Eau Splendide Eau de Parfum Spray
- Louis Vuitton Elves
- Mugler Angel Stellar Eau de Parfum
Exotic and Tropical Fruit Perfumes
Cherry, peach, pear, and berry perfumes are trending, but Grugeon says tropical and exotic fruits like pineapple and guava are rising in popularity too. Everett agrees. “I love that some really nostalgic fruits like banana are being elevated into fine fragrance,” he says.
If you love guava and banana: Ellis Brooklyn Guava Granita
If you love guava: Ceremonia Guava Perfume Hair & Body Mist
If you love banana blossom: Marc Jacobs Fragrances Daisy Wild Eau So Intense Eau de Parfum
If you love lychee: Ralph Lauren Ralph Lauren Romance Elixir
Citrus Perfumes
“Coming from Florida, I love the spring and sunshine! It takes me right to the citrus groves, into nature, and onto the beach,” Everett says. “Right now, we are really excited that citrus notes are making a visionary, modern way into the market.” The popularity of citrus perfumes is often seasonal, as their freshness is perfect for warmer weather, but there are more options than ever this season, running the gamut from classic bergamot to lime and clementine. “The berry trend from the holidays continues, but there has been a seasonal shift to more citrusy scents, with lemons, grapefruit, and oranges enhancing the ingredients,” Levy says.
If you love clementine: The 7 Virtues Clementine Dream
If you love orange: Maison Margiela Replica Never-Ending Summer Eau de Toilette
If you love lime: Jo Malone London Beach Blossom Cologne
If you love bergamot: Billie Eilish Billie Eilish Your Turn Eau de Parfum
Body Sprays and Fun Formats
“One of the biggest trends is body sprays and new accessories—like purse sprays, such as the one that is my new treasure, Coco Mademoiselle EDP Intense purse spray on a pearl and gold chain bracelet,” says Levy. Le Beau agrees: “Hair and body mists are becoming really popular, even hair perfumes now with Kitsch’s new launch.”
- Chanel Coco Mademoiselle Eau de Parfum Intense Purse Spray
- Dior Miss Dior Mini Miss Blooming Bouquet Solid Perfume
- Sol de Janeiro Dança Mística Hair and Body Fragrance Mist
- Kitsch Hair Perfume
Meet the Experts
- Arielle Le Beau is a perfumer at Robertet
- Alexis Grugeon is a senior perfumer at Givaudan
- Andrew Everett is a junior perfumer at IFF
- Linda G. Levy is the president of the Fragrance Foundation
