Beauty That Gives Back: This Year’s Pink October Limited Editions Worth Supporting
Every October, the beauty world turns pink — not just in colour, but in purpose. This month, leading names in beauty are showing their commitment to breast cancer awareness through limited-edition launches that don’t just look good on your vanity but do good too.
Estée Lauder
Estée Lauder continues its long-standing Breast Cancer Campaign with this year’s empowering message: “Breast Care is Self-Care.” Honouring the legacy of Evelyn H. Lauder, who co-created the iconic Pink Ribbon in 1992, the brand remains steadfast in its mission to support breast cancer research and education.
This October, Estée Lauder Malaysia spotlights its limited-edition Pink Ribbon Advanced Night Repair Serum and Transforming Hope Lip Collection, with a portion of proceeds going to the Breast Cancer Research Foundation (BCRF). Across Malaysia, pink ribbon installations will also appear in key locations—serving as both awareness symbols and donation touchpoints for the public to participate in the cause.
ghd
For over two decades, ghd has coloured its signature styling tools pink in support of breast cancer charities around the world, raising over USD $25 million to date. This year, the brand’s Pink Sorbet Collection continues that legacy with every purchase contributing RM10 to the Breast Cancer Welfare Association Malaysia (BCWA). More than a stylish hair tool, each limited-edition ghd chronos styler delivers salon-level performance — 85% more shine and three times faster styling.
Aveda
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Aveda’s cult-favourite Hand Relief™ returns this season in a limited-edition Shampure™ scent—a comforting blend that soothes both skin and senses. More than a hand cream, it’s a gesture of compassion as a portion from each purchase supports cruelty-free breast cancer research through the Breast Cancer Research Foundation® (BCRF). The limited-edition Hand Relief™ will be available from September 2025 to June 2026 (or while supplies last).
