YSL Beauty has officially named Rosé, the global pop phenomenon and BLACKPINK member, as its latest ambassador, marking an exciting chapter in the brand’s legacy of boldness and individuality. Known for her electrifying presence and effortless elegance, Rosé’s partnership with YSL Beauty celebrates her fearless spirit, which aligns perfectly with the brand’s ethos.
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Rosé expressed her excitement about the partnership, saying, “Beauty is my way to embrace my individuality and express myself without reservation. That’s what YSL Beauty is all about.” Her debut with the brand will be in a stunning Valentine’s Day campaign for Asia, featuring limited-edition makeup that celebrates the boundless nature of love. Stephan Bezy, International General Manager of YSL Beauty, praised Rosé as “the embodiment of YSL Beauty—fearless, bold, and modern.” Her role as an ambassador will include starring in upcoming campaigns for the brand’s innovative creations, further highlighting her ability to inspire and connect with a global audience.
From her powerful performances to her trendsetting influence in fashion and beauty, Rosé continues to redefine what it means to be a modern icon. Her collaboration with YSL Beauty is not just a celebration of her individuality but also a nod to the limitless possibilities of self-expression.
Stay tuned for Rosé’s debut with YSL Beauty as the campaign visuals are set to launch on January 31.
