Frolic in the sun with the Prada Paradoxe Virtual Flower.
Finding the perfect fragrance that caters to your personality is like a journey—one that taps into emotions, memories, and even identity. A fragrance is more than just an aroma; it evokes a personal touch while elevating confidence with every step. With an abundance of scents available, the Prada Paradoxe Virtual Flower draws us in with its symbol of feminity: florality.
The latest addition to the Prada Paradoxe family, the Virtual Flower, represents an inspiring evolution of the collection’s daring spirit. Crafted by master perfumers Nadège le Garlantezec, Shyamala Maisondieu and Antoine Maisondieu, the fragrance takes the elegance of a Jasmine flower at its core.
If you love floral musky scents, you’ll be enchanted by the airy and luminous opening of Jasmine, which awakens the senses. This is soon complemented by the zesty top notes of Vert de Bergamot from Italy. To elevate the experience even further, the fragrance features heart notes of Neroli along with a unique Jasmine accord, settling into base notes of Serenolide Musk and Ambrette.
With a scent steeped in sophistication and elegance, its unique bottle draws inspiration from the iconic Prada Triangle logo. Furthermore, it is designed to rest on its side, with its black logo accent on display against a delicate light pink hue that mimics the sensorial florality of the fragrance. If you take a closer look, the outer box of the fragrance is meant to echo the brand’s signature Saffiano leather cross-hatching.
The campaign stars actress and activist Emma Watson with the latest fragrance. Taking the flower as a metaphor for femininity, the fragrance reflects our deepest desires and emotions–fleeting yet timeless.
With Prada Beauty championing sustainability, the brand’s commitment to its eco-friendly initiatives remains strong. Fully refillable and recyclable, from box to bottle, it’s a step towards a greener future. A single 50ml bottle of Prada Paradoxe Virtual Flower, combined with a 100ml refill, results in approximately 45% less material use compared to purchasing three 50ml bottles of the same fragrance. This reduction includes a 29% decrease in glass, a 67% decrease in metals, a 44% decrease in plastics, and a 41% decrease in cardboard.
Through its sustainability efforts and the sweet scent of jasmine blooms, the Prada Paradoxe Virtual Flower is the desirable scent you’ll need to explore this season. Destined for any day-to-night affair, we’re calling this ideal perfume for any summertime adventure.
Image credit: Prada Beauty
