To celebrate the launch of SEIBU’s Be Beautiful campaign, Harper’s BAZAAR hosted an exclusive beauty event that invited guests to explore a curated selection of immersive experiences from some of the most recognised names in skincare, fragrance, make-up and haircare.

Set across the entire beauty floor at SEIBU, the event offered a beauty journey designed around personal discovery. Guests were invited to engage with expert-led sessions and hands-on demonstrations that highlighted the campaign’s central message: that beauty is personal, expressive and ever-evolving.

At Pola, the one-on-one Face Tasting class offered a personalised skincare experience, helping guests understand their skin through a multi-sensory consultation. Over at Shu Uemura, a relaxing hand massage provided a welcome pause in the day—designed to melt away tension while nourishing the skin.

Make-up touch-ups at Burberry gave attendees a fresh-faced glow, while Gucci delivered a full makeover and fragrance layering session that allowed each guest to explore their unique scent signature. Oribe showcased its high-performance haircare line, focusing on strengthening, styling and restoring hair health through science-backed formulations. Fragrance took centre stage at Versace, Prada and Atelier de Prestige, where guests explored a variety of scent profiles—each crafted to reflect elegance, individuality and personal style.

The event provided a relaxed yet elevated setting for guests to move between stations, discover new rituals and connect directly with beauty experts. Each experience served as a reminder of what SEIBU’s Be Beautiful campaign stands for: taking time to understand what beauty means to you, and finding joy in the process of caring for yourself.