Shiseido Welcomes Anne Hathaway as Global Ambassador

Anne Hathaway

Age is just a number

Known for their revered skincare and makeup products, Shiseido brought us good news this pasts week! The Japanese brand recently announced that Academy Award-winning actress and renowned fashion icon, Anne Hathaway is now the global ambassador for its Vital Perfection line — the brand’s leading age-defying skincare series powered by research on skin’s inner potential.

“While Ms. Hathaway has earned ever-increasing respect globally for her range as an actor and her many talents, it is her sophistication, resilience, and her respectful perspective of inner and outer beauty that make her the ideal Ambassador for Vital Perfection,” said Shiho Nagasaka, Vice President of Global Marketing and Communication for Shiseido 

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Here’s everything you need to know about Shiseido’s newest ambassador:  

Shiseido believes that Hathaway perfectly represents the versatility of the Vital Perfection collection as you reach the greatest potential of your skin. She embodies their ethos and message that ‘Potential Has No Age’, celebrating the inner beauty enhanced by appreciating each and every stage of life. 

Shiseido hopes to encourage its customers to embrace their current stage in life, to try new things, and to embody, “Potential Has No Age”. 

Starting September 2023, Hathaway will bring the message to the world, supported by a unique art film by renowned fashion photographer and director duo, Luigi & Lango. 

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