Alchemist enters a new phase with its olfactory launch, OUT WEST.
The name Alchemist resonates deeply in the fragrance world, especially since it won Best Perfume Brand in Indonesia in 2022 and 2024. Thanks to the brand’s deep understanding of human emotions, the brand has successfully fused scents to match a certain feeling and curate these fragrance profiles to cater for every personality. This year, the brand is shifting, and it’s heading out west.
At the heart of it all is the Alchemist OUT WEST collection, which taps into the exploration of fragrance, notably, with a belief that existence is an evolving journey—one marked by memories, experiences and transformation. But, you must be wondering, who are the stars of the OUT WEST collection?
Presenting the OUT WEST A.M. Extrait de Parfum and OUT WEST P.M. Elixir. With each scent designed to lift your mood and suit different moments, they foster a sense of trust and comfort for your daily routine.
Dive into the OUT WEST collection.
The OUT WEST A.M. begins your journey with a zesty yet fresh allure that visually transports you to sun-kissed days filled with adventure. Imagine waking up to the sound of waves crashing on the shore. With a single spritz, you’ll catch whiffs of the lively Pink Pepper and bright Spanish Lemon. As these invigorating notes dance around you, the scent continues to surprise you with its robust base of Cedarwood, Indonesian Patchouli and Leather—a beautiful essence of freedom and exploration.
As the sun sets and the stars glisten in the sky, the OUT WEST P.M. steps into the picture. For those who crave a deeper dimension in perfume—more mysterious and intense—the OUTWEST P.M. wraps you with warmth, thanks to the Saffron and Living Gunsmoke that sprinkles a touch of magnetic energy to your presence. As you move into the night, these bold scents weave beautifully into the heart of Labdanum and Patchouli. Lastly, finishing with a comforting embrace of Vetiver and whispers of Vanilla, leaving a lasting impression that feels both intimate and magnetic.
With two distinctive scents that you’ll constantly reach for on a daily basis, it only makes sense to meet the brains behind the craft. Together with Alchemist, the brand has collaborated with world-class perfumers from International Flavors & Fragrances (IFF).
IFF VP Perfumer Pascal Gaurin, one of the most respected names in the industry, has applied his expertise to the OUT WEST P.M. Elixir. On the other hand, IFF VP Perfumer Jean-Christophe Hérault, known for his enchanting creations, has woven his artistic magic into the OUT WEST A.M. Extrait de Parfum.
This collaboration is not only a groundbreaking milestone for both perfumers, who join forces with a Southeast Asian fragrance brand, but also adds an extraordinary accolade to the brand’s already illustrious repertoire. It truly elevates the brand’s status on the global stage.
Discover the OUT WEST A.M. Extrait de Parfum and OUT WEST P.M. Elixir, now available on www.alchemistfragrance.com, Alchemist offline stories and official Instagram page.
