Pass the Passionfruit!
There is a quiet shift happening in fragrance, and if early releases are anything to go by, passionfruit is poised to have a very real moment in 2026. Once considered a playful, almost novelty note, passionfruit is now being treated with far more nuance, appearing in compositions that feel modern, elevated and surprisingly versatile.
As more brands turn to passionfruit, 2026 is shaping up to be its biggest year yet. Explore the fragrances putting this note in the spotlight.
One of the most anticipated signals comes from Emporio Armani, which is currently teasing a passionfruit-led fragrance set to launch soon. While details remain tightly under wraps, the choice of passionfruit as a central note already suggests a fresher, more contemporary direction for the brand. Adding to the intrigue is Kendall Jenner as the face of the scent. Her ongoing relationship with Armani continues to evolve, and this latest campaign feels like the beginning of a new chapter.
On a more playful but no less impactful note, Sol de Janeiro has just expanded its fragrance wardrobe with the launch of Cheirosa 91 Perfume Mist. Passionfruit takes centre stage here, delivering an instant hit of brightness that feels joyful and unapologetically bold. The note is paired with pink pepper for a sparkling opening, before melting into a floral heart anchored by rose and magnolia. As the scent settles, creamy sweetness and soft woods round everything out, giving the passionfruit a warm, addictive edge rather than letting it fade into something fleeting.
With these launches setting the tone, it is clear that passionfruit is being reimagined across categories, from fine fragrance to accessible everyday scents. We will certainly be keeping a close eye on how this note continues to show up over the next year. In the meantime, here are three passionfruit-driven fragrances that already show just how compelling this ingredient can be when handled with intention.
Maison Crivelli Oud Maracujá
Oud Maracujá is a masterclass in contrast. Here, passionfruit is used not for sweetness alone, but as a sharp, thirst-quenching counterpoint to deep, smoky oud. It is bold, unexpected and proof that passionfruit can hold its own in a far more intense setting.
LOEWE Un Paseo Por Madrid Mayrit Eau de Parfum
In Mayrit, passionfruit is woven into a story rather than placed front and centre. Opening alongside orange blossom, it adds a gentle, sunlit sweetness that lifts the composition without dominating it. As florals like rose and jasmine emerge, the passionfruit acts as a connective thread, keeping the scent fresh and fluid as it transitions into warmer notes of amber, sandalwood and vanilla.
Guerlain Aqua Allegoria Passiflora
Passiflora is perhaps the most classic interpretation of passionfruit. Bright, airy and refreshing, the passionfruit here feels sun-ripened and lightly aquatic, evoking warm weather and open air rather than syrupy sweetness.
