Celebrity-backed fashion lines don't necessarily have the best reputation. It's hard to forget Lindsay Lohan's short-lived stint for Emanuel Ungaro or Heidi Montag's critically-slammed attempt at design with Heidiwood, but the appeal of bringing an A-lister with a huge following on board is tempting for brands – and sometimes it pays off. From the fashion businesses that were started from scratch to celebrity/brand collaborative collections, these are the celebrity fashion label success stories.

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Ivy Park

#IVYPARK for all women, everywhere. Shop at @topshop @nordstrom @six02 @jdsportsofficial @hudsonsbay @theofficialselfridges @revolve @carbon38 @namshi @thezaloralabel @zalando @debijenkorf @myer @gluestore @stylerunner @theiconicau @ladyfootlocker @culturekings

A post shared by IVY PARK (@weareivypark) on Mar 15, 2017 at 8:20am PDT

Considering that Beyoncé can be paid $1 million for one Instagram post (making her the most valuable celebrity on social media), it’s pretty obvious that when she puts her name to something, it is going to translate commercially – and that’s exactly what happened when she launched her sportswear brand, Ivy Park.

Created for Topshop, but as a brand in its own right that is also sold elsewhere, it has seen huge success, becoming one of the biggest athleisure brands of the moment. On the day of release, it crashed the Topshop website, that month it became the number one brand sold on Nordstrom(beating giants including Estée Lauder) and it has also been named the most successful brand on Instagram in terms of engagement. Her loyal fan base, the low price points and the highly-praised quality of the pieces mean it has huge potential for growth.

10 Of The Most Successful Celebrity Fashion Line

Ivy Park

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