Celebrity-backed fashion lines don't necessarily have the best reputation. It's hard to forget Lindsay Lohan's short-lived stint for Emanuel Ungaro or Heidi Montag's critically-slammed attempt at design with Heidiwood, but the appeal of bringing an A-lister with a huge following on board is tempting for brands – and sometimes it pays off. From the fashion businesses that were started from scratch to celebrity/brand collaborative collections, these are the celebrity fashion label success stories.
Kate Moss for Topshop
Image by Getty
In 2007, Kate Moss designed her first collection for British high-street giant, Topshop – a collaboration that would initially last 14 collections until 2010, before returning briefly again in 2014. In what was really the first of its kind – where a model was brought on as a designer, not just as a face or an ambassador – the first collection was deemed a risk. However, what brought it such success was the fact that the designs were so closely based on Moss’ personal style and her most iconic fashion moments – people wanted a piece of it.
While she may have stepped away from design to focus on launching her own agency, her collections will still go down in history. Who can forget the floral tea dress, the one-shouldered lemon frock or that red gown she wore in Topshop Oxford Street’s window?
