Celebrity-backed fashion lines don't necessarily have the best reputation. It's hard to forget Lindsay Lohan's short-lived stint for Emanuel Ungaro or Heidi Montag's critically-slammed attempt at design with Heidiwood, but the appeal of bringing an A-lister with a huge following on board is tempting for brands – and sometimes it pays off. From the fashion businesses that were started from scratch to celebrity/brand collaborative collections, these are the celebrity fashion label success stories.
Kendall + Kylie
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With a combined Instagram following of almost 180 million, the Jenner sisters’ fashion line was always going to spell success. The Kendall and Kylie Collection was launched first with US teen retailer PacSun in 2013 and, following huge commercial success, a second was created for Topshop called Kendall + Kylie – a transition which worked as the girls aged with the collections.
Four years later, the brand appears to be going strong at both retailers, with them now selling swimwear alongside womenswear. This has helped to make Kylie the youngest person on the ‘Forbes 30 Under 30’ list.
