Celebrity-backed fashion lines don't necessarily have the best reputation. It's hard to forget Lindsay Lohan's short-lived stint for Emanuel Ungaro or Heidi Montag's critically-slammed attempt at design with Heidiwood, but the appeal of bringing an A-lister with a huge following on board is tempting for brands – and sometimes it pays off. From the fashion businesses that were started from scratch to celebrity/brand collaborative collections, these are the celebrity fashion label success stories.
Archive by Alexa Chung for Marks & Spencer
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While ‘Archive By Alexa’ was by no means Chung’s first stint as a designer, it’s surely been one of her most successful so far. After creating collections for the likes of AG Jeans and Madewell, the style icon was brought in by Marks & Spencer to revive some of the brand’s archive pieces.
20,000 pieces were sold on the first day it launched, with the green trench coat and the pie-crust blouse (above) both big hits. Subsequently, Chung was quickly brought back in to design a second collection. She’s unlikely to bring out a third, having now launched her own eponymous line. Will it bring as much success? Most likely.
