10 Things BAZAAR Loves

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7. The Game Changer: Elsa Schiaparelli

While her contemporaries Gabrielle Chanel and Madeleine Vionnet redefined standards of modern beauty, couturière Elsa Schiaparelli gravitated towards idiosyncrasies. Here, three things to know about the unique designers.

  • In 1934, Elsa Schiaparelli became the first female designer to be featured on the cover of Time magazine
  • After meeting Schiaparelli at a fitting in the early ’20s, Paul Poiret lent her several of his designs, which sparked her interest in fashion
  • Schiaparelli’s most famous collaborations, including ones with Salvador Dali, began in the 1930s. She also introduced her signature “shocking pink” colour in 1937.
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