In conjunction with the 40th anniversary of German luxury brand MCM, internationally renowned German contemporary artist Tobias Rehberger collaborated with the luxury label in an exciting limited edition collection. MCM x Tobias Rehberger reinterprets the brand’s history of bold, dynamic design and further builds on its deep commitment to contemporary art. The collection offers a variety of stylish shapes, crafted from the artist’s conceptual prints. From backpacks and shoppers to mini crossbodys and unisex pouches, the range provides stylish solutions for modern global nomads – in the grand tradition of MCM, of course. Two brave new innovative shapes have been created specifically for the collaboration: the Kira Shopper, a chic carryall for urban explorers, and the Transforming Clutch, a foldable clutch bag in a contemporary design that transforms from 2D to 3D, making for fearless party style. Each limited edition style is available in an exclusive series of 250 pieces, each of which are numbered with a unique serial number on the customised labels.
Rehberger stated that this collection is about the history of MCM, how MCM has created a strong brand ID by making patterns that consist of logo repetitions all over a bag. “I played around with that idea and reinterpreted it with a redesigned MCM logo rendered in stripes. Instead of repeating the logo as a pattern, I decided to print only one big logo all over the bag.”