12 Chic Scrunchies That Will Instantly Elevate Any Look

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Words by Jessica Davis

Hair scrunchies are synonymous with Eighties and Nineties fashion, or at least they used to be. Part of a retro comeback, scrunchies are here to stay. Perhaps it is because they are so versatile – once associated with a young and sporty vibe, they are now much more sophisticated and can be easily worn for any occasion.

With oversized bows or luxe finishes, scrunchies can actually add the finishing touch to minimalist ensembles. They can be worn with a sleek updo, adding textures like satin and patent leather, or can accessorise a messy bun with pearls or ribbons. Go all out by styling with a curation of hair clips to make a statement, or simply wear around your wrist as a bracelet for when you might need it – a chic alternative to an old hair tie.

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So with that in mind, here is our edit of the best scrunchies available to buy now.

Good Squish

Designer Billie-Jo Cronin started Good Squish in 2021 in her living room, using her grandma’s table linen. The brand has grown dramatically since then, and now has its own Hackney-based studio; it specialises in timeless pieces made out of deadstock fabrics.


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