In honor of the French brand’s silk squares 80th anniversary, Hermès has launched a series of pop-up orange laundromats where customers can either dip-dye their old scarves or buy limited edition ones inside.
On June 14, the laundromat tumbled into New York, sitting across from the Whitney Museum of American Art, the perfect spot for a complimentary artistic upgrade.
Here, model Jessica Clements takes us inside the new Hermesmatic to dye some scarves and show us how to wrap them 5 innovative ways.
