What’s on our radar?
SAOI has captivated the attention of every fashion maven, emerging as the must-know brand of the moment. Founded by Wan Nur Syaira, this fashion enthusiast and social media influencer is headstrong about what she envisions in a brand. With SAOI under her belt, the brand has garnered avid fans within the fashion community for its chic and minimalistic aesthetics. With Syaira’s impeccable fashion style, it’s no wonder that her brand has continued to spread like wildfire.
In case you didn’t know, the fashion enthusiast kicked off her entrepreneurial spirit with her former brand, WNS Studio. Today, she has rebranded her brand into SAOI, offering timeless pieces for everyday women.
She kicked off her journey with essential ready-to-wear pieces, footwear, and, eventually, handbags. SAOI has proven from time to time again that its silhouettes are destined to fit your everyday wardrobe for every personality. With the craze surrounding her sought-after kitten heels, her handbags are no different. Its latest drop, titled ‘Cosmopolitan’, was an inspiring tribute to every fashion girl’s dream. It’s a way of embracing New York City with a hint of ‘Sex and the City’ and ‘Gossip Girl’ playing in the back of our minds.
On our radar is the ‘Soho’ bag, a versatile piece that comes in four easy-going hues: ‘Espresso’, ‘Brooklyn Brown’, ‘Latte’, and ‘Summer’.
Our eyes were drawn to the simplicity of it all, infused with sophistication that matches our capsule wardrobe for every occasion. Whether it’s for work, a stroll around the city or a brunch date with the girls, the ‘Soho’ is our go-to carry-all for the season.
Adorned in a glossy finish and a cosy shoulder strap that tucks comfortably under your arms, this bag is designed for your comfort. Plus, with the resurgence of bag charms, a gold rim is located on the strap, giving you the freedom to display your personality on your handbag.
This tried-and-tested companion has checked all the right points for its elegant silhouette. Perfect for attending events in the city and travelling, we knew we had made the right choice for the ‘Soho’ bag.
“I’ve loved embracing the ‘Soho’ bag in my wardrobe. Whether I’m going for a blazer and denim combo or as simple as a button-down shirt with a maxi skirt, I can say that this bag fits perfectly with my capsule pieces. Better yet, its ample space gives me joy to fit all of my essentials with ease. With New York Fashion Week coming up, I can’t wait to navigate the Big Apple with the ‘Soho’.”
– Amalina Anuar, Digital Director
If you’re as intrigued as we are, visit the SAOI website or visit the boutique to order the ‘Soho’ bag today.
Amalina Anuar
Amalina Anuar is the Digital Director of Harper's Bazaar Malaysia. From covering the latest runway trends to the hottest happenings in Kuala Lumpur, she also delves deep into all things lifestyle and beauty.
