- Beyoncé continued to tease the official relaunch of her sportswear brand, Ivy Park, on Instagram this week. It’s the first official release from the brand since merging with sportswear giant Adidas.
- Beyoncé called the opportunity to relaunch her brand “a dream come true” in an official press release.
Beyoncé is ready to reintroduce Ivy Park.
Queen Bey has been subtly but steadily revealing new imagery from her recently rebranded athleisure line, Ivy Park, this past week. The brand, which was previously sold via Topshop when it first debuted in 2016, is now a full-length collaborative collection with sportswear giant Adidas.
A slew of look book images started to appear on social media when celebrities and those in Beyoncé’s close circle began receiving their super-exuberant press boxes containing the entire collection; Beyoncé started posting official imagery, featuring herself, via the Ivy Park Instagram as well. In classic Bey fashion, she looks nothing less than stellar.
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The collection stays within a strict color palette of maroon, cream, and solar orange, with Beyoncé’s reimagined take on classic athleisure looks being a refreshing sight to see within an increasingly crowded sportswear market. Beyoncé completely glows while donning an oversized, stitch-detailed puffer coat; a sleek utilitarian-inspired jumpsuit, complete with Adidas’s signature three-stripe design; as well as a sheer, ruched mesh bodysuit.
The first release—set to hit Adidas online and at select stores on January 18—is rumored to include hoodies and jackets, joggers and bodysuits, and, of course, four reimagined designs of classic Adidas shoe silhouettes, including the Nite Jogger sneaker. Prices are set to range from $25 for accessories to $250 for outerwear.
“It is a dream come true to re-launch IVY PARK as the sole owner. My team has worked hard with the adidas team in bringing my vision to life for this first collection and I am grateful and proud,” read a statement from Beyoncé in an official press release. “From the accessories to the clothes and footwear, I wanted to design and re-imagine pieces that serve as favorite armor for anyone who acknowledges the strength in their individual style and lives freely and boldly.”
From: Harper’s BAZAAR US