Billie Eilish Fronts Gucci’s Horsebit 1955 Campaign

The Italian house is changing the future of fashion

Gucci recently unveiled an innovative iteration of its heritage Horsebit 1955 bag in Demetra — an animal-free material that combines quality, softness and durability —in collaboration with iconic musical artist Billie Eilish. 

Everything you need to know about Gucci Horsebit 1955 bag in Demetra:

Gucci Horsebit 1955

Transformed through an asymmetrical aesthetic, the Horsebit 1955 is the first Gucci bag ever to be crafted in Demetra, showcasing Gucci’s forward-looking approach towards a more ethical fashion future. 

Made from 75 per cent plant-derived raw material sources, the animal-free Demetra is the culmination of two years of research and development by Gucci’s own technicians and artisans and has been produced in Italy since 2021 in a Gucci factory.The collaboration is celebrated in a new campaign of imagery and videos that all feature Billie Eilish’s unfiltered, authentic tone of voice. 

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As a commitment to progress, the new Horsebit 1955 bag aligns with the House’s journey towards embedding circularity in its collections and its strategy for people and planet. 

To further amplify its commitments, the House has also made a significant donation to Support+Feed, an intersectional nonprofit organisation founded in 2020 by Maggie Baird dedicated to combating climate crisis and food insecurity by working toward an equitable, plant-based food system.

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A lover of steamy romance books and all things green, Syameen Salehaldin is the Senior Content Producer for Harper's BAZAAR Malaysia. She spends most of her time immersed in books, and food and doing anything that makes her happy. Expect to see her diving into lifestyle, fashion and beauty trends on this platform.