Featuring a cast of British newcomers including Ben Rees, Lewis Helim, Todd Dorigo, Eliza Thomas, Liv Mason Pearson, Maddie Demaine, Carvell Conduah and Harry Pourdjis, the campaign was shot in London by Brooklyn Beckham, marking his debut for Burberry’s Brit fragrances.

The campaign will appear in store and across digital platforms in July, re-launching and unifying the brand’s Brit fragrances as one collection.