This holiday season, Prada brings you on a “journey through memory, light, and shared imagination”.
The feeling of Christmas begins the moment the clock strikes midnight on the first of December. There is anticipation in the countdown to the day, striking out the dates on the calendar each morning. The familiar melodies of heart-warming Christmas carols or upbeat jingles are constantly in the background. The aroma of cinnamon, nutmeg, and peppermint fills the air in every café and eatery. But the feeling really settles in your stomach when you’re in that car, going home after almost a whole month of waiting.
A vision executed by British photographer and film director Glen Luchford, Prada’s holiday campaign captures that exact feeling.
Maya Hawke, Damson Idris, Louis Partridge, and Letitia Wright star in Prada’s festive campaign
Friends of the brand, Maya Hawke, Damson Idris, Louis Partridge, Letitia Wright, and Li Xian, are invited to make the festive trip home together. Light-hearted, youthful and nostalgic, the campaign takes them through the wintry landscape, passing by snow-topped trees in their vintage cars. Watching them sparks the joy and merriment of the season.
It is a feeling that Prada continues to spread throughout the month as they release their festive collection with delightfully bold and colourful clothing, bags and accessories. The highlights include cosy cashmere turtleneck sweaters with bright, geometric prints, quilted Re-Nylon circle skirts, the Prada Bonnie mini leather handbag with animal print, and Prada Petit Sac bucket bag in various interpretations, from a deep pink Re-Nylon creation to a more classic, luscious black velvet version.
