Starring Global Ambassadors Elle Fanning, Storm Reid, Paige Bueckers, Shan Yichun, Lilas and SOYEON, Coach explores the transformative power of storytelling with “Explore Your Story”.
Let’s face it—books are the perfect solution for any quick escape. With each turn of the page, we slip into the narratives that whisk us away from the mundane. There’s just something so profound about curling up with a novel that transports you not only to imaginative places but takes you into a emotional landscape. Just like Coach’s “Explore Your Story” campaign, it’s a subtle embrace of the power of storytelling.
Amid a fast-paced digital landscape, Coach has artfully woven itself into Gen Z’s narrative through its campaign. As this generation finds solace in the pages of books, it’s a form of expression—a way to create space for connections and slow down.
Elle Fanning
Starring the iconic Tabby bag, the “Explore Your Story” campaign dives deep into uncovering identity, self-expression and possibilities. However, what makes this narrative so compelling is the chic accessory that has caused a stir in the socialsphere—readable book charms. With the meteoric rise surrounding bag charms, it’s about time for readable book charms to make their debut. Thanks to Coach, they’re finally here.
Inside Coach’s ‘Explore Your Story’ campaign:
SOYEON
Lilas
Directed by Marcus Ibanez, the campaign films delve into the power of literature. As the cast immerse themselves in the pages of their books, a magical encounter occurs—an enchanting visual journey that exemplifies how stories inspire courage and forge connections. With the Coach’s Tabby taking centre stage, it plays a starring role in the campaign alongside the wearable book charms.
Every charm is a homage to beloved literary works with timeless classics from Jane Austen’s Sense and Sensibility, Maya Angelou’s I Know Why The Caged Bird Sings, Jandy Nelson’s I’ll Give You The Sun, Celeste Ng Little Fires Everywhere and beyond. Not only is it an elegant way to make reading uber chic, but it’s a reminder that every story has its power to spark possibilities.
Storm Reid
Shan Yichun
Paige Bueckers
“Explore Your Story” transcends digital boundaries as it takes to college campuses across the U.S., Asia, and beyond with the “Coach Tabby Tour: Explore Your Story Edition.” This travelling community hub invites students to connect, share their narratives, and engage in dynamic programming that celebrates their unique journeys.
In tandem, the Coach Foundation’s much-anticipated Dream Day events continue to amplify this movement worldwide. Under the inspiring theme “Write Your Next Chapter,” Dream Day 2026 will gather ambitious young minds from the foundation’s Dream It Real program for a transformative day of community engagement, mentorship, and workshops centred around storytelling.
