Coach Unites with New Malaysian Influencers for its Spring ’22 Campaign

Coach joins fellow New Malaysian Influencers for its latest Spring 2022 Campaign.

Coach has decided to do things differently. The unique Spring ’22 campaign stars fashion icons like Jane Lau and Coach shop staffers Afi Ivan, Mira Radzi, Sabreena Hadi, Scarlett Yap, and Valerie Chuah, the house brings these new influencers to Malaysian consumers.

The campaign features its Spring ’22 collection and highlights house codes which portray Coach Creative Director Stuart Vevers’ imagination of American classics “subverted through the lens of now,” captured on Lau and Malaysian store associates who are part of the house’s Key Opinion Leader (KOL) Program.

Now, let’s highlight how fabulously Coach highlights their iconic Cashin Carry Tote, which is a reimagination from a vintage design by Coach’s founding designer.

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The images will be displayed in selected Coach stores across Malaysia.

“Inspire by our hometown of New York City, we embrace the strength of individuality and believe in the potential of our community to make a difference,” commented Campbell O’Shea, General Manager of Tapestry Southeast Asia and Oceania.

“Through an expanded training and development programme, Coach’s imagination is to enable our multi-talented retail personnel to become influencers. ” We’re thrilled to put our store associates in the spotlight and gives the chance for them to shine,” Campbell added.

The one-of-a-kind initiative KOL programme by Coach aims at empowering store associates as influencers. To help trainees advance in their careers, the programme helps them strengthen skills such as public speaking, style, and hosting live streams.

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Coach’s Spring 2022 Collection can be purchased online and at Coach boutiques.

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All images courtesy of Coach.


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